Chapter 2

Front 1

What are the Stages of Media Development

Back 1

Novelty/Development
Entrepreneurial Stage
Mass Medium stage

Front 2

What is the novelty stage

Back 2

the stage in which inventors and technicians try to solve a particular problem

Front 3

What stage media development is when inventors and investors determine a practical and marketable use for a device

Back 3

the Entrepreneurial stage

Front 4

what is the mass medium stage

Back 4

businesses figure out how to market the new device as appealing consumer product

Front 5

What was the early name for the Internet?

Back 5

ARPAnet

Front 6

what are the characteristics of the internet

Back 6

like an interconnected web
communication less affected to screwups
multiple linked paths
absence of a central athority

Front 7

What was the early use of the internet

Back 7

research
Bulletin boards
email

Front 8

The development of the Internet was initiated by ____.

Back 8

The US government

Front 9

What are the distinct qualities of the internet from other mass media

Back 9

Interactive

Allows individuals to create and distribute messages withour barriers

Converges many media in one place

Front 10

Which technological innovation allows the Internet to serve as a mass medium?

Back 10

Digital Communication
Microtechnology
Fiber-optics

Front 11

What term describes the phenomenon of traditional media content appearing on newer mass media?

Back 11

Media Convergence

Front 12

One of the distinct features of the Internet is that is allows participatory media, which __________.

Back 12

allowing people to become producers rather than just consumers of media content

Front 13

What distinguishes internet from older media

Back 13

interactive-Receivers respond almost immediately to senders messages

Hub for converging media- connecting consumers to other media and personalizing this experience

allows indiciduals to create and distribute their own messages with participatory media

Front 14

What are the criticisms of media convergence

Back 14

a. It has not created much in the way of new content.
b. It forces media workers to create content for multiple media channels.
c. It does not necessarily benefit the audience.

Front 15

What 1996 act allowed most regional and long-distance phone companies to participate in the cable and Internet access businesses?

Back 15

Telecommunications Act

Front 16

What event made it clear that not all ambitious corporate strategies to cash in on the Internet would be successful?

Back 16

2001 Bubble burst

Front 17

__________ , at one time thought to be a potential challenger to the Windows operating system, was established by Linus Torvalds, a twenty-one-year-old student at the University of Helsinki.

Back 17

linux

Front 18

The software developed by a group of amateur hackers and programmers allowing freely shared source codes and ideas is called ______.

Back 18

Open Source

Front 19

Urban myths and other misinformation spread unchecked through the Internet because there are no _______ to monitor information.

Back 19

gatekeepers

Front 20

A profile that is attached to Web users and is then used to track their surfing habits is called ______.

Back 20

a cookie

Front 21

Lack of transparency regarding __________ has rendered the Federal Trade Commission's fair practice principles almost ineffective protection for consumers.

Back 21

e-commerce

Front 22

What are two factors contributing to the digital divide?

Back 22

Income and education

Front 23

The four fair practice principles developed by the Federal Trade Commission are ____.

Back 23

Disclosure
Choice
access
security

Front 24

What were the early ways of data sharing on the internet

Back 24

News groups
Email
Bulletin boards

Front 25

The act of users creating and distributing messages on the Internet is called __________.

Back 25

participatory media

Front 26

Digital technology reads images and text as a series of ________.

Back 26

ones and zeros

Front 27

The advent of the ____________ allowed for the development of personal computers.

Back 27

microprocessor

Front 28

Content that uses audio, text, and video elements is commonly referred to as ________.

Back 28

multimedia

Front 29

Which of the following helped to turn the illegal downloading of music files online into a legal and profitable business?

Back 29

apple

Front 30

In 2000, America Online acquired _________ in one of the largest media corporation mergers to date.

Back 30

Time Warner

Front 31

Defenders of the digital age argue that newer media forms - from the MP3s of emerging musicians to online streaming of independent short films to an array of blogs _____________.

Back 31

a. allow greater participation
b. encourage conversation
c. increase older media's access to varied audiences

Front 32

Unlike past media forms, the Internet has escaped most attempts at ________.

Back 32

censorship

Front 33

What are cookies used for

Back 33

track user's surfing habits
tracing user's actions on a specific site
gather info in user's web directory

Front 34

The contrast between those with Internet service and those without is dubbed _____.

Back 34

Digital divide

Front 35

New ______ systems, originally an at-home technology, now allow entire communities to connect to the Internet in a cost-effective manner.

Back 35

wi-fi