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22 Cards in this Set
- Front
- Back
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Reasons consumers shop online |
- Convenience - Price was right - Unique Merch |
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Barriers to internet shopping |
- Lack of touch -Don't want to give financial info -Delivery - Returns |
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Problems to overcome with internet shopping |
- Having an appropriate landing page - Privacy and security concerns - Comp. for lack of touch - Compensate for lack of social element - Shopping cart abandonment |
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Define Multi-channel shoppers |
Consumers who browse and/or purchase in more than one channel. |
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Define Omni channel shoppers |
Consumers who browse and/or purchase in more than one channel simultaneously |
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Define store image |
Target market's perception of all the attributes with a retail outlet. |
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Dimensions of brick and mortar store image |
- Merch - Service - Clientele - Physical facilities - Convenience |
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Dimensions of online store image |
- Usefulness - Enjoyment - Ease of use - Trustworthy - Style |
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Store Brands |
Closely related to store image, at extreme the store or outlet is the brand |
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Reference Price |
A price to which other prices are compared |
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External reference price |
A price presented by a marketer for comparison with the current price |
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Internal reference price |
A price that consumers retrieves from memory to compare with a price in the market |
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Price advertising decisions |
1. How large of discount? 2. Should reference price be used? 3. What verbal statements should accompany price info? |
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Price advertising best practices |
1. The dollar amount saved if it is large 2. Percent saved if large 3. Both if both are large |
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Role of location and size in store choice |
- Consumers select closet store
- big outlets over smaller ones - Distance or travel time to store is measure of effort given: physical + psychological |
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Types of costs associated with Perceived risk |
1. Social cost 2. Financial cost 3. Time cost 4. Effort cost 5. Physical cost Perceived risk is considered both a consumer characteristic and a product characteristic. |
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Shopping Orientation definition |
A shopping style that puts emphasis on certain activities or shopping motivation. |
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Shopping orientation segments |
1. Apathetic shoppers 2. Enthusiast shoppers 3. Destination shoppers 4. Basic shoppers 5. Bargain seekers |
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Define Unplanned purhcases |
Purchases made in a retail outlet that are different from those the customer planned to make prior to entering store. |
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Types of in-store purchases |
1. Specifically planned 2. Generally planned 3. Substitute 4. Unplanned 5. In-store decision |
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Relationship between point of purchase materials & promotion deals |
Promotion deals are generally accompanied by the use of some point of purchase materials. |
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Stockouts and the costs associated with it |
Occur when a store is temporarily out of a product 1. Substitution cost 2. Transaction cost 3. Opportunity cost |
