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25 Cards in this Set
- Front
- Back
big box retailers |
Discount stores that offer a narrow but deep assortment of merchandise; see category killer. |
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category killers |
A specialist that offers an extensive assortment in a particular category, so overwhelming the category that other retailers have difficulty competing. |
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category specialist |
A retailer that offers a narrow variety but a deep assortment of merchandise |
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cooperative (co-op) advertising |
An agreement between a manufacturer and retailer in which the manufacturer agrees to defray some advertising costs. |
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convenience stores |
Type of retailer that provides a limited number of items at a convenient location in a small store with speedy checkout. |
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conventional supermarket |
Type of retailer that offers groceries, meat, and produce with limited sales of nonfood items, such as health and beauty aids and general merchandise, in a self-service format. |
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department stores |
A retailer that carries many different types of merchandise (broad variety) and lots of items within each type (deep assortment); offers some customer services; and is organized into separate departments to display its merchandise. |
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distribution intensity |
The number of supply chain members to use at each level of the supply chain. |
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drugstores |
A specialty store that concentrates on health and personal grooming merchandise, though pharmaceuticals may represent more than 60 percent of its sales. |
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exclusive co-brand |
Developed by national brand vendor and retailer and sold only by that retailer. |
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exclusive distribution |
Strategy in which only selected retailers can sell a manufacturer's brand. |
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full-line discount stores |
retailers that offer low prices, limited service, and a broad variety of merchandise. |
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intensive distribution |
A strategy designed to get products into as many outlets as possible. |
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limited assortment supermarkets |
Retailers that offer only one or two brands or sizes of most products (usually including a store brand) and attempt to achieve great efficiency to lower costs and prices. |
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mobile commerce (M-commerce) |
Communicating with or selling to consumers through wireless handheld devices such as cellular phones. |
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multichannel strategy |
Selling in more than one channel (e.g., stores, Internet, catalog). |
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off-price retailers |
A type of retailer that offers an inconsistent assortment of merchandise at relatively low prices. |
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online chats |
Instant messaging or voice conversation with an online sales representative. |
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retailing |
The set of business activities that add value to products and services sold to consumers for their personal or family use; includes products bought at stores, through catalogs, and over the Internet, as well as services like fast-food restaurants, airlines, and hotels. |
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selective distribution |
Lies between the intensive and exclusive distribution strategies; uses a few selected customers in a territory. |
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Term: service retailers |
Def: A firm that primarily sells services rather than merchandise. |
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share of wallet |
The percentage of the customer's purchases made from a particular retailer. |
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Term: stock keeping units (SKUs) |
Individual items within each product category; the smallest unit available for inventory control. |
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supercenters |
Large stores combining full-line discount stores with supermarkets in one place. |
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warehouse clubs |
Large retailers with an irregular assortment, low service levels, and low prices that often require membership for shoppers. |