Chapter 14 - Media Ethics

Front 1

Morality

Back 1

Refer to a religious/philosophcal code of living that may or may not be rational

Front 2

Ethics

Back 2

Rational compromise with Morality

Front 3

Immanuel Kant

Back 3

Morality lies in the act itself--not the character of the actor intent behind action

Front 4

Categorical Imperative

Back 4

Kant. People are not ends in themselves -- should act the way we would like everyone else to act.

Front 5

John Stuart Mill

Back 5

Greatest good for greatest number. (Principle of Utility)

Front 6

Principle of Utility

Back 6

John Stuart Mill -- it says that something should be done for the greatest good for the greatest number.

Front 7

John Rawls

Back 7

Contemp philopsopher. = Veil of Ignorance: making descions should not consider whose involved; everyone is equal

Front 8

Veil of Ignorance

Back 8

Everyone is equal; shouldn't ask "What's in it for me?"

John Rawls came up with this.

Front 9

Hutchins Commision

Back 9

An organization that studies the responsibility of the press--to make sure their freedom of speech isn't curbed by their corporate masters.

Front 10

Hutchins Commision Five Requirements for responsible press

Back 10

1) Media should provide truthful and accurate report in context that creates meaning.
2) Should serve as forum for exchange of comments (exchange)
3) project representative picture of constituent groups in society
4) clarify goals of society (goals)
5) give full access to day's news. (access)

Front 11

Bok Model for Ethical Decision Making

Back 11

1) Consulting conscience
2) Looking for alternatives
3) Holding imaginary ethical dialogue with yourself.

Front 12

Sensationalism

Back 12

covering events that are lurid and emotional.

Front 13

Tabloid Laundering (tabloidization)

Back 13

When major news outlets report on what the tabloids are reporting on as a way of covering sensationalist material they wouldn't otherwise cover.

Front 14

Two reasons for tabloidization

Back 14

competition and the internet

Front 15

Advertising Council

Back 15

truth in advertising--council that responds to charges of unethical behavior

Front 16

Public Relations Society of America

Back 16

Improve profession's image.

Front 17

Three major ehtical issues in advertising?

Back 17

truthfulness, taste, and media control.