Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
8 Cards in this Set
- Front
- Back
|
Minimal Effects Model
|
- Selective exposure leads to reinforcement of existing beliefs.
- People expose themselves to the media that is already familiar to them and they retain the messages that confirm values they already hold. - Assumed that audiences were passive and were acted upon by the media. |
|
|
Hypodermic-needle Model
|
- Media shoots effects directly into unsuspecting victims.
|
|
|
Uses and Gratifications Model
|
- Contests notion of audience passivity.
|
|
|
Social Learning Theory
|
- Attention.
- Retention. - Motor Reproduction. - Motivation. |
|
|
Agenda-Setting
|
- Media set the agenda for major topics of discussion, neglecting other important topics.
|
|
|
Cultivation Effect
|
- Heavy viewing of television leads individuals to perceive reality in ways consistent with portrayals on television.
|
|
|
Spiral of Silence
|
- Those whose views are in the minority will keep their views to themselves for fear of social isolation.
|
|
|
Lassie Series
|
- Comfort of a familiar story.
- Attracts attention of children. - Repetition. - Timmy gets knocked out and collie, Lassie, rescues him. |
