Chapter 14: Marketing Channels

Front 1

Marketing Channels (channel of distribution)

Back 1

a set of interdependent organizations that eases the transfer of ownership as products move from produce to business user or consumer

Front 2

Channel members

Back 2

all parties in the marketing channel who negotiate with one another, buy and sell products, and facilitate the change of ownership between buyer and seller of moving the product to the final consumer

Front 3

Channel Member Provide

Back 3

Form utility

time utility

place utility

exchange utility: adding value after ownership is changed hands

Front 4

Retailers

Back 4

Those who sell directly to consumer

Front 5

Merchant Wholesalers

Back 5

institution that facilitate the movement of products and services from manufacturer to sellers

Front 6

Agents and brokers

Back 6

wholesaling intermediaries who do not take title to a product but facilitate its sal from producer to end user by representing retailers, wholesalers, or manufacturers.

Front 7

direct channel

Back 7

when possible producers sell products direct to consumer

ex. Online shopping

Front 8

nontraditional channels

Back 8

ex internet, mail order, informercials

Front 9

Reverse channels

Back 9

a channel that enable customers to return product or components for reuse or remanufacture

Front 10

Intensive distribution

Back 10

a form of distribution aimed at having a product available in every outlet where target customers might want to buy it.

Front 11

selective distribution

Back 11

a form of distribution achieved by screening dealers to eliminate all but a few in any single area

Front 12

exclusive distribution

Back 12

a form of distribution that establishes one or a few dealers within a given area