Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
10 Cards in this Set
- Front
- Back
|
The paradox of the consumer revolution is that
-although most businesses claim that they are consumer oriented, consumers as a group are dissatisfied with business practices. -even though many businesspersons say they support family values, they fight against government’s regulation of children’s television programming. -the Canadian Competition Bureau both protects and regulates business practices. -consumers are attracted to and repelled by advertisements that use psychological appeals. |
-although most businesses claim that they are consumer oriented, consumers as a group are dissatisfied with business practices. |
|
|
Which of the following is not a major problem that consumers have with business?
-high prices of many products -poor quality of many products -misleading packaging of many products -packaging that is too attractive to resist. |
-packaging that is too attractive to resist. |
|
|
One reason that critics think advertising is wasteful is that
-many ads are distasteful. -advertising distracts us from more important things. -large amounts of money are spent on advertising that produce no consumer benefit. -businesses use deceptive methods of advertising. |
-large amounts of money are spent on advertising that produce no consumer benefit. |
|
|
Which of the following is not an advertising abuse that raises ethical questions?
-offensive advertisements -ads that conceal facts -ads that are ambiguous -ads that use psychological appeals |
-offensive advertisements |
|
|
Comparative advertising is
-the method of advertising that most consumer groups advocate. -only allowed on cable TV channels, not network television. -the primary reason for improved product quality. -a reason for stiff competition between competitors. |
-a reason for stiff competition between competitors. |
|
|
Which of the following does the Canadian Competition Bureau not do?
-Maintains free and fair competition. -Protects consumers from unfair or misleading practices. -Takes responsibility for enforcing and administering the Competition Act. -Ensures that Canadian companies are meeting product safety standards. |
-Ensures that Canadian companies are meeting product safety standards. |
|
|
Which form of self-regulation in advertising is instituted by the individual firm?
-self-discipline -pure self-regulation -co-opted -mandated |
-self-discipline |
|
|
Which type of self-regulation involves the industry voluntarily negotiating norms of advertising with some outside body?
-self-discipline -pure self-regulation -co-opted -negotiated |
-negotiated |
|
|
Which of the following is not one of the consumer rights delineated by President Kennedy?
-right to safety -right to be informed -right to low prices -right to be heard |
-right to low prices |
|
|
Because of the complexity of the marketplace for goods and services today, the consumer needs information that is all of the following except
-clear. -accurate. -concise. -adequate. |
-concise. |
