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7 Cards in this Set
- Front
- Back
Marketing Mix
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a planned mix of the controllable elements of a marketing plan: product, price, place, and promotion.
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Niche Marketing
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concentrating marketing efforts on a small but specific segment of the population
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Marketing Audit
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gathering, recording, and analyzing information about a company, its competition, and the marketplace as the first step in creating a marketing plan
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Channel of Distribution
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an entity through which the consumer may purchase all or parts of a travel product or service
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Travel Intermediary
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an entity that makes travel arrangements for others.
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Zero-Base Budget
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a budget built from the ground up, starting from zero, requiring that every expenditure be reanalyzed and justified annually.
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Environmental Scanning
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the study of marketing trends.
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