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42 Cards in this Set

  • Front
  • Back
altruistic behavior
accepting some cost or risk to help others, they want a reputation for being fair and helpful
diffusion of responsibility
we tend to feel less responsibility to act when other people are equally able to act
pluralistic ignorance
situation in which people say nothing and each person falsely assumes that everyone else has a better informed opinion
moral dilemma
problems that pit one moral value against another
social perception and cognition
processes we use to gather and remember information about others to make inferences from that information
primacy effect
the first information we learn about someone influences us more than later information does
self-fulfilling prophecies
expectations that change one's own behavior in such a way as to increase the probability of the predicted event
sterotype
generalized belief or expectation about a group of people
prejudice
unfavorable attitude toward a group of people
discrimination
unequal treatment of different groups
aversive racism
consciously express the idea that all people are equal, but nevertheless harbor negative feelings and unintentionally discriminate
ambivalent sexism
overt belief in equal treatment of the sexes joined with a lingering belief that women should be treated differently
Implicit Association Test
measures your reactions to combinations of 2 categories, such as flower and pleasant
bona fide pipeline
people alternate between looking at two different kinds of faces, Black and White, and reading words that they need to classify as pleasant or unpleasant
attribution
set of thought processes we use to assign causes to our own behavior and that of others
internal attributions
explanations based on someone's individual characteristics, such as attitudes, personality traits, or abilities (dispositional)
external attributions
explanations based on the situation, including events that presumably would influence almost anyone (situational)
consensus information
how the person's behavior compares with other people's behavior
consistency information
how the person's behavior varies from 1 time to the next
distinctiveness
how the person's behavior differs from 1 situation to another
fundamental attribution error (correspnodence bias)
to make internal attributions for people's behavior wben when we see evidence for an external influence on behavior
actor-observer effect
people are more likely to make internal attributions for other people's behavior and more likely to make external attributions for their own
self-serving biases
attributions that we adopt to maximize our credit for our success and minimize our blame for our failure
self-handicapping strategies
intentionally put themselves at a disadvantage to provide an excuse for possible failure
attitude
a like or dislike that influences our behavior toward someone or something
persuasion
attempt to alter your attitudes or behavior
cognitive dissonance
state of unpleasant tension that people experience when they hold contradictory attitudes or when their behavior is inconsistent with their attitudes, especially if they are distressed about the inconsistency
central route to persuasion
when people take a decision seriously, they invest the necessary time and effort to evaluate the evidence and logic behind each message
peripheral route to persuasion
when people listen to a message on a topic they consider unimportant, they attend to such factors as the speaker's appearance and reputation or the sheer number of arguments presented, regardless of their quality
sleeper effect
delayed persuasion by an initially rejected message
inoculation effect
people first hear a weak argument, then a stronger argument supporting the same conclusion
forewarning effect
simply informing people that they are about to hear a persuasive speech activates their resistance and weakens the effect of the persuasion
foot-in-the-door technique
one technique to start with a modest request, which the person accepts, then follow it with a larger request
door-in-the face technique
someone follows an outrageous initial request with a more reasonable second one
bait and switch technique
first offers an extremely favorable deal, gets the other person to commit to the deal and then makes additional demands
that's-not-all technique
someone makes an offer and then improves the offer before you have a chance to reply
proximity
closeness; we are most likely to become friends with people who live or work in close proximity and become friends to us
mere exposure effect
the more often we tend to like that person or object
exchange/ equity theories
social relationships are transactions in which partners exchange goods and services
conformity
maintaining or changing one's behavior to match the behavior or expectations of others
group polarization
if nearly all the people who compose a group lean in the same direction on a particular issue, then a group discussion will move the group as a whole even further in that direction
groupthink
the members of a group suppress their doubts about a group's decision for fear of making a bad impression or disrupting group harmony