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42 Cards in this Set
- Front
- Back
altruistic behavior
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accepting some cost or risk to help others, they want a reputation for being fair and helpful
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diffusion of responsibility
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we tend to feel less responsibility to act when other people are equally able to act
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pluralistic ignorance
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situation in which people say nothing and each person falsely assumes that everyone else has a better informed opinion
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moral dilemma
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problems that pit one moral value against another
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social perception and cognition
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processes we use to gather and remember information about others to make inferences from that information
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primacy effect
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the first information we learn about someone influences us more than later information does
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self-fulfilling prophecies
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expectations that change one's own behavior in such a way as to increase the probability of the predicted event
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sterotype
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generalized belief or expectation about a group of people
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prejudice
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unfavorable attitude toward a group of people
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discrimination
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unequal treatment of different groups
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aversive racism
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consciously express the idea that all people are equal, but nevertheless harbor negative feelings and unintentionally discriminate
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ambivalent sexism
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overt belief in equal treatment of the sexes joined with a lingering belief that women should be treated differently
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Implicit Association Test
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measures your reactions to combinations of 2 categories, such as flower and pleasant
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bona fide pipeline
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people alternate between looking at two different kinds of faces, Black and White, and reading words that they need to classify as pleasant or unpleasant
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attribution
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set of thought processes we use to assign causes to our own behavior and that of others
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internal attributions
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explanations based on someone's individual characteristics, such as attitudes, personality traits, or abilities (dispositional)
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external attributions
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explanations based on the situation, including events that presumably would influence almost anyone (situational)
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consensus information
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how the person's behavior compares with other people's behavior
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consistency information
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how the person's behavior varies from 1 time to the next
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distinctiveness
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how the person's behavior differs from 1 situation to another
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fundamental attribution error (correspnodence bias)
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to make internal attributions for people's behavior wben when we see evidence for an external influence on behavior
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actor-observer effect
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people are more likely to make internal attributions for other people's behavior and more likely to make external attributions for their own
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self-serving biases
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attributions that we adopt to maximize our credit for our success and minimize our blame for our failure
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self-handicapping strategies
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intentionally put themselves at a disadvantage to provide an excuse for possible failure
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attitude
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a like or dislike that influences our behavior toward someone or something
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persuasion
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attempt to alter your attitudes or behavior
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cognitive dissonance
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state of unpleasant tension that people experience when they hold contradictory attitudes or when their behavior is inconsistent with their attitudes, especially if they are distressed about the inconsistency
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central route to persuasion
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when people take a decision seriously, they invest the necessary time and effort to evaluate the evidence and logic behind each message
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peripheral route to persuasion
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when people listen to a message on a topic they consider unimportant, they attend to such factors as the speaker's appearance and reputation or the sheer number of arguments presented, regardless of their quality
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sleeper effect
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delayed persuasion by an initially rejected message
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inoculation effect
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people first hear a weak argument, then a stronger argument supporting the same conclusion
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forewarning effect
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simply informing people that they are about to hear a persuasive speech activates their resistance and weakens the effect of the persuasion
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foot-in-the-door technique
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one technique to start with a modest request, which the person accepts, then follow it with a larger request
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door-in-the face technique
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someone follows an outrageous initial request with a more reasonable second one
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bait and switch technique
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first offers an extremely favorable deal, gets the other person to commit to the deal and then makes additional demands
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that's-not-all technique
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someone makes an offer and then improves the offer before you have a chance to reply
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proximity
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closeness; we are most likely to become friends with people who live or work in close proximity and become friends to us
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mere exposure effect
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the more often we tend to like that person or object
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exchange/ equity theories
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social relationships are transactions in which partners exchange goods and services
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conformity
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maintaining or changing one's behavior to match the behavior or expectations of others
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group polarization
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if nearly all the people who compose a group lean in the same direction on a particular issue, then a group discussion will move the group as a whole even further in that direction
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groupthink
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the members of a group suppress their doubts about a group's decision for fear of making a bad impression or disrupting group harmony
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