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3 Cards in this Set
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- Back
- 3rd side (hint)
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Elaboration likelihood model |
People will either elaborate on the persuasion message or fail to elaborate on it. The future actions of those who do elaborate are more predictable than those who do not. |
Elaborate likelihood model |
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Central-route processing |
Involves attending to the content of the message |
Elaborate likelihood model 1. |
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Peripheral-route processing |
Involves attending to factors not involved in the message such ad the expertise of the source of the message, the length of the message, and other non-content factors (the person who is speaking). |
Elaborate likelihood model 2 |
