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10 Cards in this Set

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Approval rating

Amount of public support for an official such as a president

Enculturation

Process of passing on the beliefs and values of a culture

Euphemism

Words or terms used to make something sound less unpleasant

Factions

Groups of citizens with different interests

Generalities

Broad sweeping statements

Grassroots support

Public popularity or endorsement of a candidate by large numbers of voters at the local level

Hard money

Political donation that is given directly to an individual politicians election campaign

Mass media

Television newspapers radio in magazines media that can reach large numbers of people

Muckracking

Digging up dirt on covering unflattering facts about the candidate or issue

Opinion polls

Survey of the views of a sample of the population on issues of a public interest