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10 Cards in this Set
- Front
- Back
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Approval rating |
Amount of public support for an official such as a president
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Enculturation |
Process of passing on the beliefs and values of a culture
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Euphemism |
Words or terms used to make something sound less unpleasant
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Factions |
Groups of citizens with different interests
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Generalities |
Broad sweeping statements
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Grassroots support |
Public popularity or endorsement of a candidate by large numbers of voters at the local level
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Hard money |
Political donation that is given directly to an individual politicians election campaign
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Mass media |
Television newspapers radio in magazines media that can reach large numbers of people
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Muckracking |
Digging up dirt on covering unflattering facts about the candidate or issue
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Opinion polls |
Survey of the views of a sample of the population on issues of a public interest
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