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6 Cards in this Set
- Front
- Back
Service
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An intangible offering that involves a deed and a performance to create a customer experience and cannot be physically touched, tasted, smelt, etc
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Customer Service
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Specifically refers to the human or mechanical interaction that provides a service and aid in customers need satisfaction
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Intangible
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A characteristic of a service it cannot be touched, tasted, seen like a pure product can
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Inseparable
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A characteristic of services. A service is produced and consumed at the same moment and therefore cannot be seperated
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Variability
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A characteristic of service because it is provided by humans
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Perishability
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A characteristic of a service because it cannot be stored for later use
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