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9 Cards in this Set

  • Front
  • Back

Supply Chain

Focuses on the flow of physical products from suppliers through manufacturing and distribution all the way to retail outlets and customers


- Demand uncertainty and variability


- Economics of scale


- Lead time

Development Chain

Focuses on new product introduction and involves product architecture, make/buy decisions, earlier supplier involvement, strategic partnering, supplier food print, supply contract

- Technology clockspeed


- Make/buy decisions


- Product structure

Technology clock speed

Speed by which technology changes in a particular industry

Make/Buy decisions

Decisions on what to make internally and what to buy from outside suppliers

Product structure

- Level of modularity or integrality in a product


- Modular product


- Assembled from a variety of modules


- Each module may have several options


- Bulk of manufacturing can be completed before the selection of modules and assembly into the final product takes place (push-pull boundary)

Framework for Matching Product Design and Supply Chain Strategies

Design for Logistics (DFL). Product and process design approaches that help to control logistics costs and increase service levels (3)


- Economic packaging and transportation


- Concurrent and parallel processing


- Standardization

Operational Strategies for Standardization (picture)

Mass Customisation

Mass Customization = Mass production (efficiency) + Craft production (flexible and highly skilled).


The delivery of a wide variety of customized goods or services quickly and efficiently at low cost.


Linking modules and processes:


- Instantaneousness


- Costless


- Seamless (invisible to the customer)


- Frictionless