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16 Cards in this Set
- Front
- Back
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Which of the following allows the consumer to enter a maximum price and the auction software automatically bids up the goods to that maximum price in small increments? |
proxy bidding |
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Most of today's well-known portals began as search engines. |
True |
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Social network participation is one of the most common usages of the Internet. |
True |
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Portals are not among the most frequently visited types of sites on the Web. |
False |
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Auction prices are always lower than prices in fixed priced markets. |
False |
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In ________ pricing, customers change their offers to buy based on both their perceptions of the seller's desire to sell and their own need for the product. |
Dynamic |
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Which of the following is a community of members who self-identify with a demographic or geographic category? |
affinity community |
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Portals compete with one another on: |
reach and unique visitors. |
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A Web site designed to give parents of home-schooled children a common discussion area would be classified as a(n): |
interest-based social network. |
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The fact that participating in an Internet auction means that you will need to purchase a computer, learn to use it, and pay for Internet access, is an example of ________ costs. |
equipment |
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Which of the following is not one of the top factors a business should consider when planning an Internet auction? |
location of auction |
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The English auction is the most common type of auction, and it involves a single item up for sale from a single seller. |
True |
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Which of the following is not a risk or cost of Internet auctions? |
price transparency |
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All of the following are benefits of auctions except: |
decreased price transparency. |
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The value of portals to advertisers and content owners is primarily a function of the size of the audience the portal reaches and the length of time visitors stay on the site. |
True |
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A sponsored social network is created by commercial, government, or nonprofit organizations for a variety of purposes. |
True |
