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18 Cards in this Set

  • Front
  • Back
Political Ideology
The coherent set of values and beliefs about the purpose and scope of government held by groups and individuals
Political Socialization
The process through which individuals acquire their political beliefs and values.
Press Briefing
A relatively restricted session between a press secretary or aide and the press
Press Conference
An unrestricted session between an elected official and the press.
Press Release
A document offering an official comment or position.
Public Opinion
What the public thinks about a particular issue of set of issues at any point in time.
Agenda Setting
The process of forming the list of issues to be addressed by government
Narrowcasting
Targeting media programming at specific populations within society.
Framing
The process by which a news organization defines a political issue and consequently affects opinion about the issue.
Yellow Journalism
A form of newspaper publishing in vogue in the late nineteenth century that featured pictures, comics, color, and sensationalized news coverage.
Muckraking
A form of journalism, in vogue in the early twentieth century, devoted to exposing misconduct by government, business, and individual politicians.
Margin of Error
A measure of the accuracy of a public opinion poll.
Exit Polls
Polls conducted as voters leave selected polling.
Straw Polls
Unscientific survey used to gauge public opinion on a variety of issues and policies.
Random Sampling
A method of poll selection that gives each person in a group the same chance of being selected.
Push Polls
Polls taken for the purpose of providing information on an opponent that would lead respondents to vote against that candidate.
Tracking Polls
Continuous surveys that enable a campaign or news organization to chart a candidate's daily rise or fall in support.
Stratified Sampling
A variation of random sampling; the population is divided into subgroups and weighted based on demographic characteristics of the national population.