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3 Cards in this Set
- Front
- Back
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Rather than being just a random activity, good marketing requires _____ in determining appropriate actions to produce sound decisions.
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Thoughtful Planning
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The ____ addresses how a product will be designed, how much it should cost, how it will be promoted, and how it will get to consumers.
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Marketing Mix
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Understanding consumers’ _____ is fundamental to marketing success.
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Needs and Wants
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