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5 Cards in this Set
- Front
- Back
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What key technological breakthroughs accompanied the transition to the print and electronic eras? Why were these changes significant? |
Print revolution- printing press spreads across europe and reduces size and cost of books (affordable for everyone)- printing press: machine duplication, speed, costElectronic era:- telegraph: separated communication from transportation, transformed info into a commodity, coordinate commercial, and military operations, wireless telegraphy (radio, fax, cellphone)
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Explain the linear model of mass communication and its limitations. |
When senders transmit messages through mass media channels to a alrge group of receivers while gatekeepers function as message filters. However this cannot control the way the message is being perceived. Someone might take a certain message the wrong way based on their culture or environment.
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Describe the development of a mass medium from emergence to convergence. |
In emergence, inventors and technicians try to solve a specific problem, in entrepreneurship inventors take that scientific module and try to transform it into something useful for living. In mass medium, the invention is distributed amongst the people quickly through media. Convergence is when you combine old things to make something new.
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Describe the skyscraper model of culture. What are its strengths and limitations? |
High culture on top (superior): ballet, symphony, art museums, classic literature. "good taste" and high eduction
Low culture on bottom (inferior): commercial "junk" reality tv, celebrity gossip |
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Describe the map model of culture. What are its strengths and limitations? |
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