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12 Cards in this Set
- Front
- Back
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Perception |
Process by which individuals select, organize, and interpret stimuli into a meaningful and coherent picture of the world |
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Repositioning |
Process by which a company strategically changes the distinct image and identity of that its products, services, and brands |
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Sensation |
Immediate and direct response of the sensory organs to stimuli. |
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Stimulus |
Any unit of input to any of the senses |
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Sensory receptors |
Human organs (eyes, nose, mouth, and skin) that receive sensory inputs |
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Absolute threshold |
The lowest level at which an individual can experience a sensation. The point at which a person can detect a difference between "something" and "nothing" is that person's absolute threshold for that stimulus |
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Ambush marketing |
Placing ads in places where consumers do not expect to see them and cannot readily avoid them. Ex. Brand names stamped on eggs at store, brand names featured on video screens in taxis. Etc. |
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Experimental marketing |
Allows customers to engage and interact with brands, products, and services in sensory ways in order to create emotional bonds between consumers and marketing offerings. |
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Differential threshold (Just noticeable difference(JND)) |
The minimal difference that can be detected between two similar stimuli. |
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Subliminal perception |
A situation that occurs when the sensory receptors receive stimuli that are beneath the persons' conscious awareness. |
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Selective exposure |
Occurs when consumers tune into messages that they find pleasant or with which they are sympathetic, and they are actively avoiding painful or threatening ones |
