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90 Cards in this Set
- Front
- Back
Demand
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desire, ability, & willingness 2 buy a product
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microeconomics
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area of economics tht deals w behavior &decision making by small units such as individuals and firms
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demand schedule
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listing tht shows various quantities demanded of a particular product at all prices tht mght prevail n market at a given time
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demand curve
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grph shwing quantity demanded at each and evry price tht mght prevail in market
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law of demand
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quantity of a good or service demanded varies inversely w it's price
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market demand curve
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demand curve tht shws quantities demanded by evry1 who is interesetd n purchasing the product
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marginal utility
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extra usefulness or satisfaction a persons gets frm acquiring or usin 1 more unit of a product
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diminishing marginal utility
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xtra or additional satisfaction received frm using additional quantities of the product begins 2 diminish
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change in quantity demanded
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movement alng demand curve tht shws a chng n quantity of product purchased n response 2 a chng n price
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income effect
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chng n quantity demanded b/c of a chnge n price tht alters consumers' real income
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substitution effect
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chng n quantity demanded b/c of chng n relative price of product
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change in demand
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demand increases or decreases bc ppl r willing 2 buy diff. amounts of product at same price
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substitutes
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products used in place of other products
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complements
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related goods where the use of one increases the use of the other
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elasticity
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measure of responsiveness tht tells hw a dependent variable such as quantity responds 2 a chng n an independent varible such as price
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demand elasticity
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extent to which a chnge in price causes a chnge n quantity demanded
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elastic
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given chng in price causes a relatively larger chng n quantity demanded
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inelastic
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given chng n price causes a realtively smaller chng n quantity demanded
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unit elastic
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given chng n price causes a proportional chng n quantity demanded
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supply
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amount of a product tht wlf b offered for sale at all possible prices tht cld prevail n market
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law of supply
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principal tht suppliers will normally offer more for sale at hgh prices and less at lower prices
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supply schedule
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listing of vaious quantities of a particular product supplied at all possible prices n market
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supply curve
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graph shwing various quantities supplied at each and every price tht mght prevail n market
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market supply curve
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supply curve tht shws quantities offered at various prices by all firms tht offer product 4 sale n a givn market
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quantity supplied
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amount tht producers brng to market at any given price
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change in quantity supplied
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chng n amount offered for sale n response to a chnge n price
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change in supply
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situation where suppliers offer diff. amounts of products 4 sale at all possible products n market
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subsidy
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gov. payment 2 an invdividual, business, or othr grp 2 encourage or protect a certain type of economic activity
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supply elasticity
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measure of the way in which quantity supplied responds 2 a chng n price
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theory of production
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relationship between factors of production and the output of goods and services
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short run
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period of production tht allows producers to chng only the amountof varible input called labor
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long run
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period of production longenough for producers to adjust the quantities of all its resources, including captial
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law of variable proportions
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in shrt run, output will chng as 1 input is varied while the othrs are hld constant
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production function
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a concept tht describes relationship btwn chngs n output to diff amounts of a single input while othr inputs r hld constant
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raw materials
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unprocessed natural products used in production
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total product
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total output produced by a firm
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marginal product
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xtra output or chng n total product caused by the addition of one more unit of variable input
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stages of production
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increasing returns, diminshing returns, and negative returns
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diminishing returns
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stage where output increases at a diminishing rate as more units of a varible are added
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fixed cost
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cost tht a business incurs even if the plant is idle and output is zero
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overhead
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total fixed cost
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variable cost
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cost tht chngs when the business rate of operation or output chnges
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total cost
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sum of fixed and variable costs
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marginal cost
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xtra cost incurred when a business produces 1 additional unit of a product
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e-commerce
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electronic business or xchng conducted ovr internet
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total revenue
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# of units sold multiplied by average price per unit
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marginal revenue
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xtra revenue associated w production & sale of 1 additional unit of output
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marginal analysis
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type of cost-benefit decision makin tht compares the xtra benefits 2 xtra costs of an action
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break-even point
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total output ot total product the business need to sell in order to cover its total costs
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profit-maximizing quantity of output
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situation tht exists when marginal costs and marginal revenue are equal
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price
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monetary value of a product as established by supply and demand
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rationing
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system under which an agency such as government decides everyone's fair share
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ration coupon
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ticket or receipt tht entitles the holder 2 obtain a certain amount of a product
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rebate
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partial refund of the origional price of the product
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economic model
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set of assumptions and/or relationships tht can b listed n a tbl, illistrated w a graph, or even stated algebraically
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market equilibrium
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prices r relatively stable, and the quantity of goods and services is = 2 the quantity demanded
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surplus
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quantity supplied if greater thn the quantity demanded at a given price
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shortage
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quantity demanded is greater than the quantity supplied at a given price
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equilibrium price
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price tht "clears the market" by leaving neither a surplus nor a shortage at the end of the trading period
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price ceiling
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max legal price tht can b charged for a product
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min. wage
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lowest legal wage tht can b paid to most workers
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price floor
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lowest legal price tht can b paid for a good or service
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target price
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price floor for farm products
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nonrecourse loan
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loan tht carries neither a penalty nor further obligation to repay if not paid back
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deficiency payment
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check sent to producers tht makes up the differecne btwn actual market price and target price
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laissez-faire
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philosophy tht gov. shld not interfere w/ commerce or trade
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market structure
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nature and degree of competition among firms operating in the same industry
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perfect competition
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competition characterized by a large # of well-informed independent buyers and sellers who exchng identical products
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imperfect competition
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name given ti a market structure tht lacks 1 or more of the conditions of perfect competition
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monopolistic competition
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market structure tht has all conditions of perfect competiton except for identical products
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product differentiation
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real or imagined differences between competing products in the same industry
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nonprice competition
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use of advertisin, giveaways, or othr promotional campaigns 2 convince buyers tht the product is somehow bttr thn anthr brand.
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oligopoly
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a market structure in which a few very large sellers dominate the industry
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collusion
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formal agreement to set prices or to otherwise behave in a cooperative manner
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price-fixing
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agreeing to charge the same or similar prices for a product
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monopoly
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market structure with only one seller of a particular product
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natural monopoly
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market situation where sots r minimized by having a single firm produce a product
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economies of scale
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situation in which the average cost of production falls as the firm gets larger
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geographic monopoly
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a monopoly based on the absence of other sellers in a certain geographic area
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technological monopoly
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monopoly based on ownership or control of a manufacturing method, process, or other scientific advance
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government monopoly
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monopoly the government owns and operates.
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market failure
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event tht can occur w/ inadequate info, resource immobility, external economies, and public goods
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externality
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unintended side effect tht either benefits or harms 3rd party not involved n the activity tht caused it
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negative externality
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unwanted harm, cost, or inconvenience suffered by a 3rd party b/c of actions by othrs.
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positive externality
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benfit received by someone who had nothing to do with the activity that generated the benefit
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public good
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product thts collectively consumed by everyone, & whose use by 1 individual dsnt diminsh satisfaction or value received by othrs
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trust
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legally formed combo of corps. or companies
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price discriminiation
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practice of charging customers difference prices for the same product
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cease and desist order
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Federal trade Commission ruling requiring a company 2 stp an unfair business practice, such as price-fixing, tht reduces or limits competition amng firms
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public disclosure
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requirement tht businesses reveal info to the public
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