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28 Cards in this Set
- Front
- Back
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Coercion |
The act of forcing people to think or behave as you wishmanip |
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Manipulation |
The act of tricking people to gain compliance persuasive |
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Persuasive presentation |
A message designed to strategically induce change in an audience |
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Immediate purpose |
A statement of what you intend to accomplish in this particular presentation |
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Long range goal |
A statement of purposes that could be achieved with continued attempts to persuade |
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Boomerang effect |
The audience likes you and your presents less after your presentation than before |
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Adoption |
The listeners start a new behavior as a result of the persuasive presentation |
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Discontinuance |
A purpose rooted in convincing listeners to stop a certain behavior |
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Captive audience |
A group who didn't gather to hear about your specific topic |
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Voluntary audience |
A group that came to hear u in particular |
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Micro persuasion |
An attempt to change others with as few words as possible |
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Argument |
A proposition that asserts some source of action |
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Proposition of fact |
An assertion that can be proved or disproved |
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Proposition of policy |
A proposal of a new rule |
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Proposition of value |
A statement of what we should make more important in our culture |
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Evidence |
Facts that support a claim |
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Proof |
Evidence that the receiver believes |
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TEstS of evidence |
Questions |
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Ethos |
Source credibility; reputation, authority, and integrity |
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Pathos |
The use of emotional proofs in an argument |
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Logos |
The use of logical reasoning in an argument |
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Inductive argument |
A logical structure that provides info to make a generalization |
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Deductive argument |
A logical structure that uses general info to get to specific info |
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Syllogism |
A major premise applied to a particular instance to make a conclusion |
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Rebuttal |
Arguing against someone else's position |
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Fear appeal |
Illiciting fear to change behavior |
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Persuasive imagery |
persuading an audience with fast paced dazzling visualizations |
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Monroe motivated sequence |
A problem solving format that makes an audience concerned about an issue |
