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5 Cards in this Set
- Front
- Back
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MARKETING |
Organisational function and a set of processes for creating, communicating and delivering value to customers |
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UTILITY |
Ability of goods and services to satisfy wants |
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TYPES OF UTILITY |
1. Form Utility - satisfies wants by converting inputs into a finished form 2. Time utility - satisfies wants by providing goods and services at a convenient time for customers 3. Place Utility - satisfies wants by providing goods and services at a convenient place for customers 4. Ownership Utility - satisfies wants by smoothly transferring ownership of goods and services from seller to buyer. |
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TYPES OF MARKETING |
1. People Marketing 2. Place Marketing 3. Event Marketing 4. Idea Marketing |
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Evolution of Marketing |
1. Production era (1920) 2. Selling era (1950) 3. Marketing era 4. Relationship era |
