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3 Cards in this Set
- Front
- Back
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4 Ways to Consider Leveraging Business |
1. Leverage assets and competencies 2. Extensions of brand 3. Expansion of scope 4. Enter new market |
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Assets and Competencies to Leverage |
1. Marketing Skills 2. Capacity in Sales or Distribution 3. Design and Manufacturing Skills 4. R&D Skills |
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Ways to Find New Markets |
1. Expand Geographically 2. New Market Segments such as age or home v. office |
