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35 Cards in this Set
- Front
- Back
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Subfunctions Of Public Relations |
- Issues Management - Media Relations - Community Relations - Marketing Communications - Crisis Management - Government Relations/Public Affairs (Lobbying) - Member Relations - Development fund-raising |
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First Public Relations Degree (Year/Place) |
1947 at Boston University |
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Scott M. Cutlip was considered this. |
The Father of Public Relations Education |
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Name 2 General PR Roles |
1) Communication Managers 2) Communication Technicians |
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What do communication managers do? |
Organize and integrate communication activities |
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What do Communication Technicians do? |
Write and construct messages |
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Communication Managers can be broken down into 3 more specific roles, what are they? |
1) Expert Prescriber 2) Communication Facilitator 3) Problem-Solving Facilitator |
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Expert Prescriber |
Expert in a specific industry, problem, or type of Public Relations |
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Communication Facilitator |
Listens and brokers information between the firm and the publics |
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Problem-Solving Facilitator |
Collabs with other managers to define and solve problems |
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Boundary Spanner |
developing external relationships in order to accomplish your business objectives |
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What did Doris Fleischman Invent? |
The Newsletter |
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What are some organizational metaphors |
- Machines - Cells or organisms - Brains - Political Systems - Psychic prisons - Instruments of Domination
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What are some tactics used by the PR industry in Canada in the mid-late 1800's to boost immigration? |
- Free land for Farmers - Lantern Shows - 1000's of commissioned agents - Visuals of summer (not winter) - Buffalo from a Banff zoo stuffed in the immigration offices |
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The CPRS was formed in what year and where? |
1948 in Montreal |
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The PRA of Ontario was formed in what year and where? |
1948 in Toronto |
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In what year did the CPRS and the PRA of Ontario Merge? |
1953 |
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What are the stipulations to receive an APR designation? |
- Full-time PR work for 5 years - 3 part exam - Agree to abide by the society's code of professional standards |
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Who did they target for immigration to Canada in the 1800's |
Farmers from the EU, UK, and US |
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What did P.T. Barnum famously say? |
There's no such thing as bad publicity |
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What famous speech did Arthur Page write? |
The release for Truman after Hiroshima |
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What are Grunig's 4 models of Public Relations |
1) Press Agentry 2) Public Information Model 3) Two Way Asymmetrical Model 4) Two Way Symmetrical Model |
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Press Agentry |
A one way communication that uses persuasion to make the audience behave as the company wishes |
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Public Information Model |
A one way communication that uses press releases and other one way communication methods to distribute organizational information |
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Two-Way Asymmetrical Model |
A one way communication the uses persuasion to make audiences behave as they wish, it does not use research to see how the publics feel about the organization |
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Two-Way Symmetrical |
Two-Way Communication which uses communication to negotiate with publics, resolve conflict, and promote mutual understand and respect between the organization and its publics |
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What did Edward Bernays Call himself? |
The Father of Public Relations |
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Who had other people Call him the Father of Public Relations? |
Ivy Lee |
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Who pioneered the Press Agentry Model of PR |
P.T. Barnum |
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Who Pioneered the Public Information Model of PR |
Ivy Lee |
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Who Pioneered the two-way asymmetrical and the two-way symmetrical models of PR |
Edward Bernays |
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Who pioneered the scientific management theory? |
Frederick Taylor |
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What is the approach the combines all for models of Public Relations? |
Mixed-Motives Approach |
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According to the textbook Public Relations is referred to as what three terms |
1) Corporate Communications 2) Public Affairs 3) Marketing Communication |
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Who wrote Crystallizing Public Opinion? |
Edward Bernays |
