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10 Cards in this Set
- Front
- Back
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Subliminal Advertising |
The use by advertisers of images and sounds to influence consumers' responses without their being conscious of it |
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Stereotyping |
Generalizations, or assumptions, that people make about the characteristics of all members of a group, based on an image (often wrong) about what people in that group are like.
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Viral Marketing |
A strategy used primarily in web marketing that relies on the consumers to pass on messages about the product.
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Consumer Behavior |
The study of the process consumers go through to buy or use products in order to satisfy their needs, wants, and desires.
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