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6 Cards in this Set

  • Front
  • Back
Objectives
Goals or targets that must be achieved in order to realise the stated aims of an organisation, department or individual team.
Medium - Long term
Corporate objectives
The goals or targets of the whole organisation , usually based on its mission or aims.
Functional objectives
The goals or targets of each of the functional areas of a business , usually based on its corporate objectives.
Relationship between corporate and functional objectives
Survival

profit maximisation

diversification

Growth maximisation
SMART objectives
Specific
Measurable
Agreed
Realistic
Timebound
Strategy
Medium - long term plans through which an organisation aims to attain its objectives