Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
11 Cards in this Set
- Front
- Back
|
What is product design? |
The combination of factors needed in designing a product The factors are: aesthetics, function and cost |
|
|
What is promotion? |
The use of marketing tools to bring a product to the attention of potential buyers |
|
|
What are types of promotion? |
•personal selling •BOGOF •sponsorship •discounts •samples |
|
|
What is a brand? |
A characteristic, name or symbol that distinguishes one product from another |
|
|
Benefits of branding? |
•can add value to a product •charge premium prices •reduce PED |
|
|
What is distribution? |
The process of getting the right product to the consumer in the right place |
|
|
What is 4 stage distribution? |
1- manufacturer 2- wholesaler 3- retailer 4- consumer |
|
|
Why is 3 stage distribution? |
1- manufacturer 2- retailer 3- consumer |
|
|
What is 2 stage distribution? |
1- manufacturer 2- consumer |
|
|
What is marketing strategy? |
The methods used to achieve their marketing objectives |
|
|
What is the order of the product life cycle? |
1- development 2- introduction 3- growth 4- maturity 5- decline |
