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30 Cards in this Set
- Front
- Back
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Informative advertising |
Advertising conducted in an informative manner. |
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Infosell |
Information being thrown at you to sell a product. |
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Jingle |
Short catchy tune that often incorpoartes slogan, easily remembered by the consumer. |
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Lifesytle Advertisments |
Advertising that implies that using the product or service being promoted will improve ones lifestyle. |
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Package Designers |
People who design packages for companies to help them sell more product. |
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Repetitive Advertising |
Repeating information to get it stuck in a consumers head. |
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Slogan |
Short catchy advertising phrase. |
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Trademark |
A word, symbol, or design, or a combination of these to distiguish one company's goods or services from other goods or services. |
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Testimonial Advertising |
Written or spoken statement extolling the virtue of the product. |
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Universal Product Codes |
Bar code used to scan the price of an object and to allert the company what products are selling. |
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Market |
Collection of people buying and selling goods.
Advertise or promote.
Collection of vendors selling goods.
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Marketing |
The action of a buissness of promoting and selling products. |
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Marketing Mix |
Using different methods of marketing, together, to try to sell a product. |
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Media |
Mass communication such as: TV, radio and the iinyenet. |
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Product Packaging |
Wrapping matterial around a product to help product and sell the product. |
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Retailer |
Someone who buys something then resellls them. |
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Sales Promotion |
Any attemp to sell a product. |
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Telemarketing |
Marketing of a good or service over the phone. |
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Vending Machine |
A machine that despensed small articles such as: food or drinks. |
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Wholesaler |
Someone who buys in bulk and sells to resellers. |
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Circle Graph |
A pie chart, used to show data. |
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Demographic Reasearch |
Reasearch about human characteristics. |
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Focus Group |
A company arranged meeting of potential consumers that the marketer observes during an organized discusion. |
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Line Graph |
Shows data with lines. |
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Market Research |
Research used to identify specific groups of consumers who would use a particular product or service. |
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Market Segment |
Any part of an overall market that has commom characteristics. |
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Pictograph |
A picture to represent a word or phrase. |
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Primary Market Research |
Data is gathered first hand by the researcher by conducting surverys, or interviewing people. |
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Secondary Research Data |
Data or research obtained from other peoples data or research. |
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Test Market |
Region of a demographic that is used to see if a product will work. |
