Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
86 Cards in this Set
- Front
- Back
|
Name the inside of the Silicon Valley model |
Pivoting Big idea Team Networking |
|
|
The outside of the Silicon Valley model |
University Government VC funding |
|
|
What does the SV model create ? |
CULTUREEE |
|
|
Two data collection methods |
Primary Secondary |
|
|
Controlled observation |
Manipulation of the environment by the researcher |
|
|
Uncontrolled observation? |
Researcher has no control over the environment |
|
|
Participation observation |
The researcher participates in the activities being observed |
|
|
Non-participation |
The researcher does not participate |
|
|
5 types of participation |
Complete Moderate Active Passive Non - participant |
|
|
Active participation |
Open identity, interactive |
|
|
Moderate participation |
Bystander |
|
|
Complete participation |
Native Concealed identity |
|
|
Two types of setting |
Contrived Non contrived |
|
|
Non contrived |
A nine edited setting |
|
|
Contrived |
An edited setting |
|
|
Time horizons |
Cross sectional Longitudinal Multi cross sectional Longitudinal
|
|
|
Cross section studh |
One point in time to observe and collect data |
|
|
Longitudinal |
More than one point in time |
|
|
3 types of study |
Exploratory Descriptive Hypothesis |
|
|
Exploratory study |
Preliminary work (Observation/questionnaires) |
|
|
Descriptive study |
Offer a profile or description of relevant phenomenon |
|
|
4 different scales |
Nominal Ordinal Interval Ratio |
|
|
Nominal scale |
Assignment of subject to categories (gender) |
|
|
What is Ordinal in variables |
Differences in variables (1-5) |
|
|
Ranking scale |
A scale that taps preferences between two or more items |
|
|
Forced choice |
Forces respondents to rank items |
|
|
Comparative questions |
Provides a benchmark (more useful/less useful) |
|
|
International dimensions of scaling |
Hard because perception of scales differ across cultures |
|
|
How to measure goodness |
Item analysis Validity Reliability |
|
|
Validity in scales is measured by |
Content, criterion, concurrent and predictive |
|
|
Reliability in scale is measured by? |
Stability, test/retest, parallel form, interim consistency, spit half, reflective measurements, formative) |
|
|
Types of qualitative data |
Interview Notes Transcripts of focus group |
|
|
Goal of Qualitative data? |
Validate inferences collected from data |
|
|
3 steps in making qualitative data relevant |
Data reduction Data display Drawing conclusion |
|
|
Data reduction |
Reducing your data to relevant parts. Usually categorized |
|
|
What is grounded data |
Categorized data |
|
|
Data display |
Displaying data in an organized manner |
|
|
Drawing conclusions |
Answer your research question in order to correctly identify themes |
|
|
Validity of qualitative data |
Supporting generalizations through events Include representations of contradictory cases to test your theory |
|
|
What is triangulation? |
Requires research to be addressed from multiple perspectives. Reliability and validity |
|
|
4 types of triangulation |
Researcher Method Data Theory |
|
|
Researcher triangulation? |
Multiple researchers |
|
|
Data triangulatikn |
Data collected from several sources |
|
|
Method triangulation? |
Using multiple methods of data collection and analysis |
|
|
Theory triangulation |
Multiple theories and perspectives |
|
|
Reliability in qualitative data |
Ability of analyst to categorized data |
|
|
2 types of Research methods |
Mix method analysis Singular method |
|
|
Sampling methods qualitative research |
Judge mental Quota Snowball |
|
|
Sampling methods qualitative research |
Judge mental Quota Snowball |
|
|
Judgemental sampling |
Specific group of people for specific question |
|
|
Sampling methods qualitative research |
Judge mental Quota Snowball |
|
|
Judgemental sampling |
Specific group of people for specific question |
|
|
Quota sampling |
Members of each unit |
|
|
Sampling methods qualitative research |
Judge mental Quota Snowball |
|
|
Judgemental sampling |
Specific group of people for specific question |
|
|
Quota sampling |
Members of each unit |
|
|
Snowball |
Using current samples to find others |
|
|
Sampling methods qualitative research |
Judge mental Quota Snowball |
|
|
Judgemental sampling |
Specific group of people for specific question |
|
|
Quota sampling |
Members of each unit |
|
|
Snowball |
Using current samples to find others |
|
|
Types of variables |
Dependent Independent Moderating Mediating |
|
|
Sampling methods qualitative research |
Judge mental Quota Snowball |
|
|
Judgemental sampling |
Specific group of people for specific question |
|
|
Quota sampling |
Members of each unit |
|
|
Snowball |
Using current samples to find others |
|
|
Types of variables |
Dependent Independent Moderating Mediating |
|
|
Dependent variables |
Primary interest. Variable being tested and measured |
|
|
Sampling methods qualitative research |
Judge mental Quota Snowball |
|
|
Judgemental sampling |
Specific group of people for specific question |
|
|
Quota sampling |
Members of each unit |
|
|
Snowball |
Using current samples to find others |
|
|
Types of variables |
Dependent Independent Moderating Mediating |
|
|
Dependent variables |
Primary interest. Variable being tested and measured |
|
|
Independent variable |
Variable that is changed to see its effects of dependent variable |
|
|
Moderating |
Qualitative or quant. Impacts the direction/strength of the dependent variable |
|
|
Mediating variable |
Impacts time |
|
|
Mediating variable |
Impacts time |
|
|
Structuren interviews |
When known information is needed. Predetermined questions |
|
|
Structuren interviews |
When known information is needed. Predetermined questions |
|
|
Non structured interviews |
Exploratory in nature |
|
|
Establishing interview credibility |
Trust between interviewer and interviewee |
|
|
Funnelling question technique |
Broad > narrow |
|
|
3 types of interviews |
Face to face Telephone Computer assisted interviews |
|
|
CASS |
computer aided survey services |
|
|
Whats can CASS do? |
Analyse data Clean data Remove bias Skil questions Customise |
