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15 Cards in this Set
- Front
- Back
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what are formal research methods
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search manually (libraries,books, newspapers)
access electronically (cd, dvd, internet) go to the source (interviews, surveys, focus groups) scientific experiments |
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Name informal research methods
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look in the files,
talking to boss, interviewing target audience, informal survey, brainstorming |
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Process of organizing
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grouping and patterning
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Techniques to organize data
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scratch list and outline
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Define direct pattern and its advantages.
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Direct pattern (frontloading) places main idea first on the message.
saves readers time, sets proper frame of mind and prevents frustrations |
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Define indirect pattern and its advantages.
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main idea is revealed after information has been released first.
respects the feelings of audience encourage fair hearing minimize negative reaction |
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what is simple sentence
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one complete thought (independednt clause)
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compound sentence
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contains two complete but related sentences
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complex sentence
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contains independent clause and a dependent clause
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Compound complex sentence
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two independent clauses and one dependent clause.
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Length of words in a setence with best impact
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20 or fewer
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Methods to improve writing technique
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develop emphasis
using active and passive voice achieving parallelism avoid dangling and misplaced modifiers |
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How to develop emphasis
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Through mechanics: underline, italics, font changes, caps, dashes, tabulation
Style: vivid words, label main ideas, place impostant ideas first or last in sentence, important idea in single sentence or independent clause De-emphasize: general words, place bad news in dependent clause. |
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Difference between list and outline.
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List: it is at random order and generally writes down the ideas in mind
Outline: more organized and ordered in how it can be best presented in writing |
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Tips for making outline
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define main title
divide the topic into main points break the components into subpoints dont put since item under a major component strive to make each component exclusive use details illustrations and evidence to support subpoints |
