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15 Cards in this Set
- Front
- Back
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The basics of business writing
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purposeful
persuasive economical audience oriented |
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The writing process and the time spent on each
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prewriting-25
writing-25 revising-50 |
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Describe first phase of writing
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Prewriting
analyze and anticipate audience and adapt to that audience |
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Describe second phase of writing
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writing
research, organize and composing |
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Describe third phase of writing
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revising
revising for clarity, conciseness, tone and readability. proofreading evaluate |
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What to consider when analyzing purpose and audience
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indentify purpose
selecting best channel switching to faster channels profiling audience responding to the profile |
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WHat is the primary puspose of most business message? Secondary?
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to inform or to persuade
promote good will |
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Factors in selecting the best channel
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imporatance of message
amount and speed of feedback required nevessaity of permanent record cost of channel degree of formality confidentiality and sensitivity |
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Components in adapting to the task and audience
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audience benefits
you view conversational but professional positive language courteous language inclusive language plain english familiar words |
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How can a writer make a message audience oriented and make audience benefits?
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profiling the audience
responding to the profile empathetic you view |
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How does profiling the audience help make a business comm deliver its messages?
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you can identify the proper tone language and channel.
after profiling, you can decide whether the receiver will be neutral positive or hostile toward your message. |
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List three techniques for developing a warm friendly and conversational tone in business messages
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avoid overuse of expressions
do not rely on abbreviations avoid IM abbreviations, slangs avoid overly formal statements, long sentences, legal terms, third person construction |
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Why does positive language usually tell more than negative language?
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it creates good will, convey more infomation and give more options to receivers
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Examples of sexist pronouns and nouns
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pronouns:he, his, her, him, she,
nouns: stewardess, fireman, mailman, waitress, waiter |
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List principles of plain english movement
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use active voice with strong verbs
dont be afraid of personal pronouns bring abstractions back to earth omit purposeless words use positive expression prefer short sentence remove jargon keep subject, very and obkect close keep sentence structure parallel |
