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10 Cards in this Set

  • Front
  • Back

To take something into consideration/ account

to consider or remember something when judging a situation


Example: No business will succeed if it fails to take the needs of customers into account/into consideration.

To break into a market

to enter a market with the connotation that entrance to the industry was difficult.


Example: It is difficult to break into the market for designer sportswear because there is too much competition from leading brands like Nike.

To keep someone’s word

to uphold one's promise; to do as one says


Example: I lent him a lot of money, so I hope that he keeps his word and repays the loan.

To reach a consensus

to come to an agreement


Example: The directors of the company have reached a consensus on the new business plan.

To make the most of something

to make something appear as good as possible; to exploit something; to get as much out of something as is possible.


Example: They designed the advertisements to make the most of the product's features.

To go out of business

if a company goes out of business, it stops doing business permanently, especially because it has failed


Example: If we sold food at those prices we’d soon go out of business.

To do market research

to collect information about what people buy and why they choose it.


Example: Advertising companies do a lot of market research before they design promotion campaigns.

To make cutbacks

to decrease, to reduce


Example: The company made cutbacks at their stores in New York and many employees were dismissed.

To manage expectations

Seek to prevent disappointment by establishing in advance what can realistically be achieved or delivered by a project, undertaking, course of action, etc.


Example: the company needs to manage the expectations of investors by presenting a realistic figure for next year’s estimated profits.

To make a calculation

to assess a situation and figure out (or guess) the outcome


Example: We cannot make a precise calculation of the price until we have all the costs.