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10 Cards in this Set
- Front
- Back
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31. A company's financial records are a source of ___ and ___ data for marketing researchers.
A) external; primary B) internal; primary C) external; secondary D) internal; secondary |
B) internal; primary
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32. The most common form of consumer market segmentation is based on
A) end-use B) geography C)product-related D) demographics |
D) demographics
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33. Bailey seeks out cleaning products that are environmentally friendly and is willing to pay extra for a "green" brand. What is the main factor for Bailey's purchase?
A) Interpersonal determinants B) Relationship marketing C) Personal determinants D) End-use segmentation |
C) Personal determinants
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34. When McDonald's sold Beanie Babies in their Happy Meals, both companies profited from the ___ arrangement.
A) comarketing B) cobranding C) affinity program D) transaction marketing |
A) comarketing
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35. When customers scan their "preferred cards" at a grocery store, the list of items is computed, and the store can offer coupons that are personalized to customer preferences. This is an example of
A) consumer behavior B) affinity program C) frequency marketing D) product-related segmentation |
C) frequency marketing
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36. A marketer focuses on a product's
A) physical characteristics B) service attributes C) symbolic attributes D) benefits |
D) benefits
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37. Goods and services are classified as either consumer or business, depending on the
A) amount of service required on the item B) buying motives of the purchasers C) cost of the particular item D) purchasers of the particular item |
D) purchasers of the particular item
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38. Raoul's job is to make sure that his company's goods get from the warehouse to retailers in a timely fashion. Raoul's job involves the ___ function. A) production
B) distribution C) management D) finance |
B) distribution
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39. Marketing intermediaries include
A) neither wholesalers nor retailers B) retailers but not wholesalers C) wholesalers but not retailers D) both wholesalers and retailers |
D) both wholesalers and retailers
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40. Lee purchased a new PC from Dell Computer's Web site. He purchased his product via a(n) ____
A) direct distribution channel B) indirect distribution channel C) wholesaler D) retailer |
A) direct distribution channel
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