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BUS 508 Week 9 Assignment 3:Promotional and Advertising StrategiesClick on the Link Below toPurchase A+ Graded Course Material http://www.hwgala.com/BUS-508-Week-9-Assignment-3-Promotional-and-Advertising-Strateg-172.htmDueWeek 9 and worth 240 pointsSelectone (1) of the following categories of products to research: sports apparel,automobiles, home furnishings, or televisions. Use the Internet to research atleast two (2) companies within the selected product category. Take note of theleading companies in this product group, as well as the types of marketing,pricing, and consumer-oriented promotional strategies that these leadingcompanies within the product group use.Writea six to eight (6-8) page paper in which you:1. Compare and contrast thepromotional strategies used by two (2) different companies for a similarproduct within the category that you selected. 2. Recommend two (2) ways in which acompany within the selected product group could use marketing information todifferentiate itself in the marketplace to gain an advantage over itscompetitors. Provide a rationale to support your recommendations. 3. Propose two (2) uses forconsumer-oriented promotions that could assist a company in both the short andlong term for the product group that you selected. Provide a rationale for yourresponse. 4. Analyze the strategic manner inwhich the leading company in this product group has made its pricing decisionsby using one or more of the four (4) pricing objectives. Suggest two (2)actions that other companies within the same product group may take in order todifferentiate themselves and gain a competitive advantage. Provide a rationalefor your response. Determine ���Z�X
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Visit www.hwgala.com
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BUS 508 Week 9 Assignment 3:Promotional and Advertising StrategiesClick on the Link Below toPurchase A+ Graded Course Material http://www.hwgala.com/BUS-508-Week-9-Assignment-3-Promotional-and-Advertising-Strateg-172.htmDueWeek 9 and worth 240 pointsSelectone (1) of the following categories of products to research: sports apparel,automobiles, home furnishings, or televisions. Use the Internet to research atleast two (2) companies within the selected product category. Take note of theleading companies in this product group, as well as the types of marketing,pricing, and consumer-oriented promotional strategies that these leadingcompanies within the product group use.Writea six to eight (6-8) page paper in which you:1. Compare and contrast thepromotional strategies used by two (2) different companies for a similarproduct within the category that you selected. 2. Recommend two (2) ways in which acompany within the selected product group could use marketing information todifferentiate itself in the marketplace to gain an advantage over itscompetitors. Provide a rationale to support your recommendations. 3. Propose two (2) uses forconsumer-oriented promotions that could assist a company in both the short andlong term for the product group that you selected. Provide a rationale for yourresponse. 4. Analyze the strategic manner inwhich the leading company in this product group has made its pricing decisionsby using one or more of the four (4) pricing objectives. Suggest two (2)actions that other companies within the same product group may take in order todifferentiate themselves and gain a competitive advantage. Provide a rationalefor your response. Determine
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Visit www.hwgala.com
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BUS 508 Week 9 Assignment 3:Promotional and Advertising StrategiesClick on the Link Below toPurchase A+ Graded Course Material http://www.hwgala.com/BUS-508-Week-9-Assignment-3-Promotional-and-Advertising-Strateg-172.htmDueWeek 9 and worth 240 pointsSelectone (1) of the following categories of products to research: sports apparel,automobiles, home furnishings, or televisions. Use the Internet to research atleast two (2) companies within the selected product category. Take note of theleading companies in this product group, as well as the types of marketing,pricing, and consumer-oriented promotional strategies that these leadingcompanies within the product group use.Writea six to eight (6-8) page paper in which you:1. Compare and contrast thepromotional strategies used by two (2) different companies for a similarproduct within the category that you selected. 2. Recommend two (2) ways in which acompany within the selected product group could use marketing information todifferentiate itself in the marketplace to gain an advantage over itscompetitors. Provide a rationale to support your recommendations. 3. Propose two (2) uses forconsumer-oriented promotions that could assist a company in both the short andlong term for the product group that you selected. Provide a rationale for yourresponse. 4. Analyze the strategic manner inwhich the leading company in this product group has made its pricing decisionsby using one or more of the four (4) pricing objectives. Suggest two (2)actions that other companies within the same product group may take in order todifferentiate themselves and gain a competitive advantage. Provide a rationalefor your response. Determine
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