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BUS 430 (NEW Strayer) Week 4 Assignment 1: LensCrafters Case Study
This assignment requires student complete an analysis of the LensCrafters case from Chapter 6 of the text.
Write a six to seven (6-7) page paper in which you:
1) Evaluate LensCrafters’ operations strategy and explain how the organization seeks to gain a competitive advantage in terms of sustainability. |
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2) Analyze how operation management activities affect the customer experience. Select two (2) operation management challenges and provide the solutions for confronting them. |
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3) Examine LensCrafters’ value chain and evaluate its effectiveness to operations in terms of quality, value creation, and customer satisfaction.
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