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15 Cards in this Set
- Front
- Back
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demographic information |
-such as age, gender, income, and geographic location |
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psychographic information |
social, political, and personal references |
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reader benefits |
feature in your persuasive messages, bear in mind that such benefits can be intrinsic |
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intrinsic benefits |
benefits that readers will get automatically by complying with your request |
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extrinsic benefit |
not really main feature of the event but definitely central to it |
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common-ground persuasion technique |
present a problem that you and the readers share |
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summarizing the plan for requests |
-open with words that gain attention and set up the strategy -develop the strategy using persuasive language and the you view point |
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sales message |
one of the most widely disseminated forms of business communication |
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Stressing the You-viewpoint |
successful sales message bases its sales points on reader interest |
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Proposals |
share certain characteristics with reports
Both: require that info be carefully gathered and presentedd |
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Types of Proposals |
internal or external
solicited or unsolicited |
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Solicited Proposal |
written in response to an explicit invitation offered by a company foundation or government agency that has certain needs to meet |
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unsolicited proposal |
is one that you submit without an official invitation to do so |
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RFQ (Request for proposals) |
primary means by which organizations solicit proposals |
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Proposal Componenets: |
1. the writer's purpose and the reader's need 2. the background 3. then need 4. the description of your plan 5. the benefits of the proposal 6. cost and other particulars 7.evidence of your ability to deliver 8. concluding comments |
