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18 Cards in this Set
- Front
- Back
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What are the four defining features of television? |
-television is universal -dominant medium for news and entertainment -it is an expensive business for producers and advertisers -fragmentation of audience |
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What was the total revenue for broadcast television in 2012? |
$45 billion, despite fragmentation |
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What was the structure of early television? |
It was based on the local stations that affiliated with one of the big networks (ABC, NBC, CBS, FOX) |
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What was the structure of early television similar to? |
Radio |
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When was the invention of the videotape? |
1960s |
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Why were VHF stations (2-13) bigger than UHF stations? |
Because VHF signals traveled further, but this disappeared after the arrival of cable/satellite. |
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When was the analog era stopped? |
Until 2009 |
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When did cable emerge? |
1980s |
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When did satellite emerge? |
1990s |
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When cable and satellite came, what did this cause? |
an increase in competition and audience fragmentation |
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When would the network's fill prime time and for who? |
at 8pm-11pm for affiliates |
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How have DVR's changed watching TV? |
It allows viewers for time shifting and skipping ads |
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Why is DVR a major concern for broadcasters? |
Because it is harder to track audience for advertisers |
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What does broadcast tv depend on for most of its revenue? |
Advertising, but except for non-commercial channels |
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About 350 PBS stations have become the primary ________ and ___________ channels in the nation. |
educational and cultutal |
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How is audience measured? |
By Nielsen Media Research using Portable People Meters |
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What is rating? |
How many TV households currently watching |
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What is share? |
Percent of total TV audience |
