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9 Cards in this Set
- Front
- Back
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product/service planning, purchasing, financing, distribution, pricing, risk management, marketing information management, and promotion
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market functions
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philosophy of business/ considers the needs of customers when planning pricing, distributing,and promoting a product or service
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marketing concept
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2 step process
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marketing strategy
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a clearly identified group of consumers with needs that the business wants to satisfy
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target market
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a combination of marketing elements designed to meet the needs of a target marketl
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marketing mix
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anything offered to hte target market to satisfy their needs, including both products and services.
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product
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reasons for making a purchase
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buying motives
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the path that a product travels from producer to consumer
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channel of distribution
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the process through which goods are bought by the consumer directly from the producer
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direct distribution
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