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10 Cards in this Set
- Front
- Back
Steps in strategic management
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1. Mission statement
2. SWOT analysis 3. Strategy 4. Implementation 5. Controls 6. Feedback |
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Generic Competitive strategies model
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1. Cost leadership
2. Differentiation 3. Cost focus 4. Focused differentiation 5. Graphic depiction |
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5 Operations strategies
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1. Cost strategy
2. Quality strategy 3. Delivery strategy 4. Flexibility strategy 5. Service strategy |
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Product Life Cycle
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1. Precommercialization
2. Introduction stage 3. Growth stage 4. Maturity Stage 5. Decline stage |
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Occurs when the combination of formerly separate elements has a greater effect than the sum of their individual effects
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Synergy
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Product life cycle where
Product development No Sales High investment cost |
Precommercialization
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Product life cycle where
Slow sales growth Lack of profits Higher income customers targeted |
Introduction
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Product life cycle where
Sales & Profit increase rapidly cost per customer decreasing |
Growth
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Product life cycle where
Sales peak but growth declines Per customer cost is lost |
Maturity
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Product life cycle where
sales and profits drop as prices are cut and come entities leave market |
Decline
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