Bcor 350 Exam 1

Front 1

Which of the following is part of the product element of the marketing mix?

Back 1

Packaging

Front 2

Which of the following is a true statement about the “four Ps” of the marketing mix?

Back 2

Decision about one of the Ps affects every other marketing mix decision

Front 3

The phenomenon of______ includes consumers creating their own ads and buying and selling products on ebay.

Back 3

Consumer generated value

Front 4

The pharmaceuticals division of Omni healthcare hold low market share in a high-growth market. In order to increase market share, managers would be most likely to decide which of the following …

Back 4

Use money from a cash cow to promote the pharmaceutical division

Front 5

When companies calculate the lifetime value of a customer they look at ______ How

Back 5

much profit they expect to make from a particular customer, including each and every purchase they will make from them now and in future

Front 6

A ______ exists when an unauthorized party imports products and then sells them for a fraction of the price of authorized products.

Back 6

Gray market

Front 7

McDonalds placement of a small toy in each happy meal as a reward for coming to the fast-food restaurant and ordering its food is based on which theory of learning?

Back 7

Operant Conditioning

Front 8

When considering the four ps in international marketing, advocates of ______ focus on the unique characteristics of cultures and argue for products and promotional messages tailored to each culture

Back 8

Localization

Front 9

An SBU fits into the _____ Category of the bcg model when sales have been steady and the firm has a large market share it can sustain with minimal funding.

Back 9

Cash Cows

Front 10

An implicit association test (iat) is useful for showing hidden _____ biases

Back 10

Cognitive

Front 11

Consumers’ decisions that are not perceived of as highly risky are more likely to be guided by____

Back 11

Emotions

Front 12

The growth market share martrix developed by the boston consulting group (BCG) is a type of _____

Back 12

Profit Analysis

Front 13

Maslow’s hierarchy of needs is based on which premise

Back 13

All of the Above

Front 14

Brand loyalty in the product choice step of the consumer decision-making process is an example of a ________

Back 14

Heuristic

Front 15

The widespread use of RFID chips to relay information about products during distribution represents a change in the ______

Back 15

Environment

Front 16

In general, companies that focus on a triple bottom line are most likely to place a priority on which of the following?

Back 16

Sustainability

Front 17

Cognitive learning theories assume that______

Back 17

People are problem savers who do more than passively react to associations between stimuli

Front 18

Which of the following best explains why marketers are attracted to the BRIC countries?

Back 18

Countries has masses of people not yet wealthy but are moving to economic prosperity

Front 19

Customer satisfaction with a purchase is based on which of the following?

Back 19

How the actual performance of the product compares to customer expectations of performance

Front 20

Beautiful actresses appear in ads testifying to the quality of a brand of hair coloring products. This is an application of which learning theory?

Back 20

Observational

Front 21

Sony found that Japanese commuters had difficulty using standard laptops on crowded rush-hour…

Back 21

Product invention

Front 22

Carmen is a marketer for a global consumer products company. She is working on a promotional campaign designed. Carmen is being influenced by the country’s_____ environment?

Back 22

Social-Culture

Front 23

Which of the following most accurately identifies a difference between a weakness and a threat in a swot analysis?

Back 23

A company is more able to change a weakness than a threat

Front 24

Emily’s firm markets preplanning services for a mortician. She finds that most of her target market wants to avoid discussing future funeral needs, so she must somehow first get their attention. Emily’s firm most likely uses the_______

Back 24

Selling orientation

Front 25

Fence patrol has developed an entirely new mounting system for chain link fences. Although they are a local company through the acquisitions of a distributor they now have the ability to make their products nationwide. Fence patrol will most likely use a _____ strategy.

Back 25

Diversification

Front 26

Firms that have a triple bottom line orientation measure success by their(1) financial successes (2) how they contribute to their communities and (3) how they ______

Back 26

Create Sustainable business practices

Front 27

Which of the following is a limitation of the bcg matrix

Back 27

It doesn’t tell managers best way of growth

Front 28

Jane’s aunt wants a cashemere blanket to put over her legs when she watches television

Back 28

Time

Front 29

A company that focuses on _____ is concerned with meeting present consumer needs without compromising the ability of future generations to meet their needs.

Back 29

Sustainability

Front 30

To successfully market the corvetter to the European market, general motors had to make the automobile shorter and narrower. GM chose to use a ____ strategy with the corvette.

Back 30

Production adaptation

Front 31

Orkin pest control services knows homeowners skimp on maintenance such as pest control during recessions. It also knows that the more consumers. The more likely they are to buy the company’s service….

Back 31

operational

Front 32

Ibm manager Celia moore coordinates ibm’s long-standing “Reinventing Education” program that involves intensive research into how educational institutions….

Back 32

triple bottom line

Front 33

Market planning is a type of _______

Back 33

functional planning

Front 34

In which kind of market would a production orientation be most successful?

Back 34

a sellers market in which demand is greater than supply