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17 Cards in this Set
- Front
- Back
make-believe ballroom is an interesting footnote in the history of broadcasting because: |
it marked the beginning of radio broadcasting in its present formG |
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which of the following was not typical of early radio programming |
disc jockeys playing recorded musicE |
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TODAY IN RADIO WE USED THE WORD "FORMAT: TO |
define the radio stations blend of program elements |
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the formula for constructing a format might include which of the following components? |
all of the above may be integrated into the formula |
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targeting specific audiences means: |
all of the above |
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(t/f) according to the authors, radio stations depend on networks to serve as ancillary sources to supplement local news with national news and talk programming |
True |
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(T/F) despite the availability of satellite transmission and other technical advances, the authors suggest that network programming is on the decline |
FALSE |
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WHICH OF THE FOLLOWING CORRECTLY REFLECTS STATEMENTS THE AUTHORS MAKE ABOUT NONCOMMERCIAL RADIO? |
public radio provides programming not generally available through commercial outlets |
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(T/F) Today an increasingly imprint area of radio stain operation is promotion |
True |
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different parts of the broadcast day are called |
dayparts |
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(T/F)TODAY, SATELLITE RADIO WITH MORE THAN 100 CHANNELS OF PROGRAMMING IS REDEFINNING RADIO BY OFFEREING NEW NICHE FORMATS |
TRUE |
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Anyone who manipulates sound to create an effect or deliver a message for radio is called a |
Producer |
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controversial radio personalities like howard stern have moved to satellite raido |
True |
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podcasting means |
distributing a program in an mp3 for other format via the internet |
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according to your book, terrestrial radio is gaining shares of audience compared to internet IPod and other digital media |
FALSE |
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Demographics refers to: |
statistical characteristics of human population |
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the generalization that satellite radio and HD radio have wildy exceeded industry expeactions is a (T/F) statement? |
false |