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17 Cards in this Set

  • Front
  • Back

make-believe ballroom is an interesting footnote in the history of broadcasting because:

it marked the beginning of radio broadcasting in its present formG

which of the following was not typical of early radio programming

disc jockeys playing recorded musicE

TODAY IN RADIO WE USED THE WORD "FORMAT: TO

define the radio stations blend of program elements

the formula for constructing a format might include which of the following components?

all of the above may be integrated into the formula

targeting specific audiences means:

all of the above

(t/f) according to the authors, radio stations depend on networks to serve as ancillary sources to supplement local news with national news and talk programming

True

(T/F) despite the availability of satellite transmission and other technical advances, the authors suggest that network programming is on the decline

FALSE

WHICH OF THE FOLLOWING CORRECTLY REFLECTS STATEMENTS THE AUTHORS MAKE ABOUT NONCOMMERCIAL RADIO?

public radio provides programming not generally available through commercial outlets

(T/F) Today an increasingly imprint area of radio stain operation is promotion

True

different parts of the broadcast day are called

dayparts

(T/F)TODAY, SATELLITE RADIO WITH MORE THAN 100 CHANNELS OF PROGRAMMING IS REDEFINNING RADIO BY OFFEREING NEW NICHE FORMATS

TRUE

Anyone who manipulates sound to create an effect or deliver a message for radio is called a

Producer

controversial radio personalities like howard stern have moved to satellite raido

True

podcasting means

distributing a program in an mp3 for other format via the internet

according to your book, terrestrial radio is gaining shares of audience compared to internet IPod and other digital media

FALSE

Demographics refers to:

statistical characteristics of human population

the generalization that satellite radio and HD radio have wildy exceeded industry expeactions is a (T/F) statement?

false