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22 Cards in this Set

  • Front
  • Back

Attitude

a consistent evaluation (judgment) a person makes about an object, a person, a group, an event, or issue that involves a reaction (likes, dislikes and non-involvement)

Tri-component model

Affective. Behavioural. Cognitive.

Tri-component model ABC definitions

Affective - emotional reactions or feelings an individual has towards an object….. Behavioural - Way attitude is expressed through our actions/behaviour. Cognitive Component - Beliefs we have about an object, person, event or issue based on what we know and experiences.

Limitations of Tri-component Model

components of an attitude are inconsistent (some psychologist think only affective and cognitive component exists as a person’s behaviour doesn’t always reflect their attitude.

Cognitive Dissonance

Aware of inconsistencies within our attitudes (behave different from way we actually believe we should behave) feel psychological tension or uncomfortable.

Factors Influencing Attitude Formation

Classical Conditioning


Operant Conditioning


Observation Learning/Modeling

Classical Conditioning

Learning process involving association of 2 different stimuli. Unconditioned stimulus (e.g: hungry eat food) is paired with neutral stimulus to elicit a conditioned response.

Operant Conditioning (Rewards and Punishments)

Learning process involving repetition of a behaviour/attitude when there is a desirable consequence and non-repetition when there is an undesirable consequence.

Observation Learning/Modeling:

Observing another person’s (model) behaviour and their consequences to guide future thought, feelings and behaviors. The person observed is the role model.

Stereotypes

A collection of beliefs that we haves about the people who belong to a certain group, regardless of differences among members of that group.

Stereotyping

the process of grouping or ‘fitting’ people into a category based on what we call as stereotyping.

How can stereotypes be helpful?

Stereotypes help us to make sense of our world by giving it order. They provide us with a general system which guides our interactions with others.

Problems with stereotypes

1) can be inaccurate. 2) Can lead to stigmatisation (stigma: negative label associated with disapproval or rejection by others who are not labeled in that way. Can refer to groups of people. e.g: race).

Prejudice

Prejudice is an unjustified or incorrect attitude (usually negative) towards an individual based solely on the individual's membership of a social group.

Discrimination

Discrimination is the behavior or actions, usually negative, towards an individual or group of people, especially on the basis of sex/race/social class, etc.

Ingroup

any group that you belong to or identify with.

Outgroup

any group you do not belong to or identify.

Intergroup Conflict

Occurs when members of different groups compete to achieve or control something that is wanted by both groups.

Attributions

Process of trying to explain behaviour in terms of particular cause.


Internal: internal factors, blame ourselves.


External: behaviour to external (environmental) factors.


Attributions


a) fundamental attribution error:

Gilbert & Malone (1996) and Ross (1977) found people tend to overestimate the influence of personal characteristics.

Attributions


b) Just world hypothesis:

based on a belief that people get what they deserve.

Factors that may reduce prejudice

-Intergroup contact


-Sustained contact


-Mutual interdependence


-Superordinate goals


-Equality of Status


-Cognitive Interventions