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7 Cards in this Set

  • Front
  • Back
Adorno (1950)


Aim: if relationship between persons personality type and prejudiced beliefs

Method: hundreds of people tested using F scale

Results: found relationship between personality and prejudiced beliefs

Conclusion: there is an authoritarian personality and people with these characteristics are highly likely to be prejudice against others. Characteristics that made up the authoritarian personality included; stick to routines, traditional views etc

Sherif (1961)

Developing Prejudice

Aim: prejudice develops when groups are in competition for scarce resources

Method: American summer camp for 22 white middle class boys. split into two random teams and gotten settled away from opposing group so they were unaware of the other group. After a while groups discovered eachother. staff introduced series of competitions with prizes for winners.

Results: quickly the two teams became very unpleasant with name calling and violence

Conclusion: competition cause of prejudice

Tajfel (1970)

In-groups and out-groups

Aim: how easily people discriminate against their out-groups

Method: 14-15 year old boys assigned to two groups randomly, where each given a game to play. Game awarded points to both teams. Told points swapped for prizes after

Results: boys awarded point by choosing pairings that had the largest difference so they would get more points than the pair they were against.

Conclusion: people easily discriminate against their out group

Harwood (2003)


Aim: childrens view of elderly

Method: asked children and their grandparents about their relationships. children questioned about their views on elderly in general.

Results: Children who had regular contact with grandparents more positive views of elderly

Conclusion: contact with grandparents good predictor of their attitudes to elderly

Sherif PART 2 (1961)

Reducing prejudice

Aim: get boys become friends again

Method: arranging group activities such as meals out and cinemas

Results: boys continued to fight

so sherif set up situation where truck got stuck in mud and needed pulling out otherwise would miss dinner. was successful as task needed everyone to complete

Conclusion: cooperation on tasks reduces prejudice


Reducing prejudice

Aim: eliminating prejudice between black and white students in Texas school

Method: developed Jigsaw puzzle method.

students put into mixed race groups. Each had to take responsibility for part of lesson and become experts on the part and pass on knowledge to next group of students.

Results: successful as each student was responsible for own learning as well as others.

Conclusion: students interviewed afterwards said: improved self esteem, increased liking of classmates, improved perceptions of the racial groups

Eliott (1970)

Reducing discrimination

Aim: teach class what its like to be victims of discrimination

Method: told her class:

blue eyed children smarter, better and more superior than brown eyed children. Blue eyed can play in play ground and use drinking fountain, brown eyed cant and not allowed to play with blue eyed as not good enough.

Results: Blue eyed children delighted, acted superior and vicious towards brown eyed.

fights broke out between those who were best friends the day before.

next day Eliott reversed experiment so this time brown eyes superior. She found the brown eyes acted like the blue eyes the day before, proud and arrogant and the blue eyes felt inferior

Conclusion: by getting the children to experience what it was like to be victims of discrimination, would mean they would grow up to be more tolerant towards others.