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40 Cards in this Set

  • Front
  • Back
What is Learning?
A relatively permanent change in behaviour due to experience
What is Classical Conditioning?
A procedure during which an animal or person learns to associate a reflex response with a new stimulus.
What is a Classical Conditioning Schedule?
The steps in the procedure to condition a new response

What is the Unconditioned Stimulus (UCS)?
The stimulus that produces a reflex response, i.e. the food for Pavlov's Dog.

What is the Unconditioned Response (UCR)?
The reflex response to an unconditioned stimulus, i.e. Pavlov's Dog's salivation.
What is the Conditioned Stimulus?
A new stimulus presented with the UCS, i.e. the bell in Pavlov's experiment.

What is the Conditioned Response?

A new response that is learnt; it now occurs when the CS is presented, i.e. Pavlov's dog's salivation.
What is Extinction?

When a conditioned response dies out.

What is Spontaneous Recovery?
A conditioned response that has disappeared suddenly appears again.

What is Generalisation (with reference to conditioning)?
The conditioned response is produced when a similar stimulus to the original conditioned stimulus is presented.
What is Discrimination (with reference to conditioning)?
The conditioned response is only produced when a specific stimulus is presented.
Aim and Method of Watson and Rayner?(Albert & his rat)

Aim: To see if the response of fear can be conditioned in a human being.


Method: 11m.o. Albert liked a white lab rat and had no fear of white furry objects. In the conditioning trials, the rat was shown to Albert and as he reached for it, a metal bar was hit hard with a hammer behind Albert. This happened several times.

Results and Conclusion of Watson and Rayner (Albert and his rat)

Results: After 7 times, when the rat was shown again, Albert screamed and tried to get away, even if the bar was not hit and there was no loud noise. Albert also screamed at a Santa mask and fur coat.


Conclusion: Fear can be learnt and even very young children can learn with classical conditioning.

Evaluate Watson and Rayner

-Unethical, as they scared a small child.


-Only involved one child, therefore we may need more evidence that fear can be learnt.

Practical Applications of Classical Conditioning

Advertising agencies use CC to build up a favourable association between the advert and product.


They want the audience to associate the 'attractive/nice' person with the brand.

What is Operant Conditioning?

Learning due to the consequences of behaviour, through positive or negative reinforcement.

What did Thorndike investigate?
He designed a puzzle box for a cat to escape out of, with a loop of string attached to a latch, which let him out. Firstly, the cat pulled the string by accident, until after 20 trials, the cat escaped quickly. The cat learned to escape through trial and error learning. The pleasant consequence of escape encouraged the cat.
What was Thorndike's hypothesis?

'If a certain response has pleasant consequences, it is more likely than other responses to occur in the same circumstances.'


This became known as The Law of Effect.

What is the Law of Effect?
Behaviours that are followed by rewards are usually repeated; those that are punished are not usually repeated.
What is Punishment?
A stimulus that weakens behaviour because it is unpleasant and we try to avoid it.

What is Reinforcement?

A consequence of behaviour that encourages or strengthens a behaviour. This might be seen as a reward.

What is Positive Reinforcement?
A reward or pleasant consequence that increases the likelihood of a behaviour/ action being repeated.
What is Negative Reinforcement?
When an unpleasant experience is removed after a behaviour/action has been made. This increases likelihood of this being repeated.
Explain the Skinner Box.
He would place a hungry rat in the box, which would sniff, explore and groom, until accidentally pressing a lever and a pellet of food would drop. The 'lever pressing' behaviour was reinforced by a food pellet.
What is Behaviour Shaping?
Changing behaviour in small steps.
Using behaviour shaping, how would you get a pigeon to play ping-pong?
First, reinforce moving towards the ball, then touching the ball, hitting the ball, then towards another pigeon. By the end, the whole sequence is produced for one reward.

What is a Phobia?
A persistent and irrational fear of an object, activity or situation. The typical symptoms are intense feelings of anxiety to avoid the object, activity or situation.
What are the two Treatments of Phobias?

-Flooding


-Systematic Desensitisation.

What is Flooding?

A treatment for phobias that involves the immediate exposure of the person to the feared object, activity or event, until there is no fear response.

Ethical Implications of Flooding.

-You cannot withdraw from flooding. This is unethical.


-It is a very stressful procedure.


-Difficult to protect and avoid harming someone who is being flooded.

What is Systematic Desensitisation?

A treatment for phobias in which the person is taught to relax and then is gradually exposed to the feared object, activity or event.


1st, taught to relax. 2nd, hierarchy of fears constructed. 3rd, relaxes and slowly works up hierarchy of fears relaxing at each level before moving on.

What is a hierarchy of fears?
A series of feared events ranked from least frightening to most frightening.
Ethical Implications of SD

-Used when flooding is too stressful, i.e. children.


-Person takes active role in therapy and can withdraw, v. ethical.


-No deception, patient always knows wagwan.


-Takes longer than flooding.


-Can cost more.


-Preferred, as less anxiety and stress.

What is Aversion Therapy?
A treatment for addictions, which makes the addict have an extremely negative reaction to the addictive substance.
Give one example of Aversion Therapy.
Patient takes emetic (UCS), throws up (UCR), then drinks alcohol and takes emetic (UCS + CS), throws up (UCR), then eventually just alcohol (CS), throws up (CR).
Evaluate Aversion Therapy.

-Extremely unpleasant


-Ethical issues balanced, as therapy=v bad, but benefits=v good.


-Likely to go back to addiction once treatment stops. Especially younger addicts.

What is a Token Economy Programme?
Rewards socially acceptable behaviour in people who have stopped looking after themselves properly in hospitals, psychiatric wards, prisons, etc. Appropriate behaviour=token, token=fun activities!

What is a Primary Reinforcer?
A reward, such as food or water, that the animal or person needs in order to survive.

What is a Secondary Reinforcer?
A reward, such as money or a token, that the animal or person can exchange for a primary reinforcer.
Evaluate Token Economy Programmes.
-Produced improvements in behaviour, etc. of patients-Patients may focus on reward more than behaviour, so won't do the behaviour once the token is not rewarded.-Ethical issues, as patients could miss fave TV programme due to lack of tokens.