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5 Cards in this Set
- Front
- Back
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Brand element |
Brand elements are the unique aspects of your brand, like name, logo, color schemes, etc, that create a cohesive, recognizable image for your business and extend into everything you create |
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Brand positioning |
Brand positioning refers to the unique value that a brand presents to its customer. It is a marketing strategy brands create to establish their brand identity while conveying their value proposition, which is the reason why a customer would prefer their brand over others. |
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Brand extension |
Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off. Organizations use this strategy to increase and leverage brand equity |
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Brand Equity |
It refers to the distinct place a brand occupies in the minds of consumers relative to its competitors. It is the strategic effort to establish a unique and compelling position that highlights the brand's value, benefits, and differentiation in the target market. |
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Line Extension |
Line extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavors, forms, colors, added ingredients, package sizes. |
