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14 Cards in this Set
- Front
- Back
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Marketing Mix:
- Key Foundation - Neil H. Borden, 1960s; Elaborated James Culliton's concept - "Mixers of Ingredients" different marketing concepts, aspects, and procedures. - Jerome McCarthy founded the concept - The 4Ps of Marketing: Product, Place, Price, & Promotion |
Important |
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4ps? |
Product Place Price Promotion |
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7ps? |
Product Place Price Promotion Physical People Process |
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Is an object or system made available for consumer use. |
Product |
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it is anything that can be offered to a market to satisfy the desire or need of a customer |
Product |
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The process of moving products from the producer to the intended user is called |
Place |
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In other words, it is how your product is bought and where it is bought. |
Place |
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The amount of money that your customers have to pay in exchange for your product or service |
Price |
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It refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, most of the time is persuasive in nature. |
Promotion |
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Refers to everything your customers see when interacting with your business. |
Physical |
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This includes: the physical environment where you provide the product or service. |
Physical |
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The layout or interior design of the business. |
Physical |
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behind of the business such as owner, managers, staffs, and other employees in transaction and operation. |
People |
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It refers to the flow of activities or mechanism that take place when there is in an interaction between the customers and the businesses. |
Process |
