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31 Cards in this Set

  • Front
  • Back

in 2004, the average sound bite of a presidential candidate shown on the nightly news averaged

less than 10 seconds



in bias, former cbs news reporter bernard goldberg notes that

real media bias comes not so much from which party the media attacks but as a result of how hournalists see the world

in its 240 hours of cable news programming in 2003, the columbia university project for excellence in journalism found that

all of the above

news is what

timely and different

newspaper chains are

controlled by conglomerates hat ofter control broadcast media as well

public officials often leak ___ to reporters to see what political reaction will be

trial balloons

since 1996, no single owner can own more than ____ percent of the broadcast market

35

tv became important in political campaigns beginning in

1960

tv coverage of the war in vietnam had the affect of

brought brutality of war into american homes

the ___ stipulates that if a station sells advertising time to one candidate, it must be willing to sell equal time to other candidates for the same office

equal time rule

the associated press is an example of a

wire service

the cozy relationship between politicans and the press in the 20th century lasted until

the vietnam war and the watergate

the fcc regulates communications via

radio,tv,telephone,cable, and satelliete

the first telivised ____ occured during the 1960 presidential campaign

presidential debate

the overriding bias in the news is towards stories that

draw large audiences

the use of detective-like reporting methods to unearth scandalsis known as

investigative journalism

thomas patterson found that media coverage of presidential candidates changed from a descriptive framework to a

analytical framework

to a large extent, tv networks define news as what is ______ to viewers

entertaining

todays news people work in an envioment of ___ towards government

cynidism

what differentiates american media from its counterparts in other democracies?

americas media is dependent on advertising revenues to keep buisnesses going

what is the purpose of FCC

(all of the above)To prevent near monopolies of control over broadcast media,and to conduct periodic examinations of the goals and performance of stations as part of its licensing authority, and to issue a number of fair treatment rules concerning access to the airwaves for officeholders and candidates

wheras newspaper was sold for every 2 adults in 190, by 2008 one paper was sold for every __ adults

5

who are,generally the main antagonists in investigative journalism

reporters and political leaders

with over 2,700 reporters,photographers, and editors ___ has more news gathering ability than any other news organization

the asociated press

in 1934, congress created the __ to regulate the use of airways

federal communications commision

following the first nixon-kennedy debate, opinion polls showed that

those watching tv thought kennedy won, those listening on radio thought nixon won

examples of broadcast media

radio,tv

sensational style of reporting ephasising corrupyion, war, violence, and gossip is

yellow journalism

a news beat is

territory a reporter covers

a majority of present day journalists belive that the most important thing that the media does is

get info to the public quickly

yellow journalism refers to a style of reporting that

focuses on violence,corruption,wars anf gossip often without reguards for truth