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38 Cards in this Set
- Front
- Back
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Microenvironment factors |
company, competition, corporate partners
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macroenviroment factors
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culture, political/legal, economic, technology, social, demographics
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Competitive intelligence
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collect and synthesize information about their position with respect with their rivals;anticipate changes
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culture
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shares meanings, beliefs, morals, values and customers of a group of people
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demographics
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human population and segments used to identity markets (ex. age)
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generation cohort
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people in the same generation are typically the purchase the same things
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tweens
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ages 9-12
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generation y
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13-32; postwar baby boom
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generation x
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36-47
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baby boomers
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born after WWII; 48-66
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seniors
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65+
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green marketing
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supplying customers with environmentally friendly merchandise
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technology advances
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improvement of the value of both products from past and present
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economic situation
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economic changes that affect consumer consumption
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inflation
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persistent increase of prices
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foreign currency flucuations
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changes in country currency
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interest rates
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represent the cost of borrowing money
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recession
|
economic downturn when country is negative for at least a couple of consecutive quarters
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political/legal environment
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laws, political parties, government organizations that promote or inhibi marketing activities |
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|
Microenvironment factors
|
company, competition, corporate partners
|
|
|
macroenviroment factors
|
culture, political/legal, economic, technology, social, demographics
|
|
|
Competitive intelligence
|
collect and synthesize information about their position with respect with their rivals;anticipate changes
|
|
|
culture
|
shares meanings, beliefs, morals, values and customers of a group of people
|
|
|
demographics
|
human population and segments used to identity markets (ex. age)
|
|
|
generation cohort
|
people in the same generation are typically the purchase the same things
|
|
|
tweens
|
ages 9-12
|
|
|
generation y
|
13-32; postwar baby boom
|
|
|
generation x
|
36-47
|
|
|
baby boomers
|
born after WWII; 48-66
|
|
|
seniors
|
65+
|
|
|
green marketing
|
supplying customers with environmentally friendly merchandise
|
|
|
technology advances
|
improvement of the value of both products from past and present
|
|
|
economic situation
|
economic changes that affect consumer consumption
|
|
|
inflation
|
persistent increase of prices
|
|
|
foreign currency flucuations
|
changes in country currency
|
|
|
interest rates
|
represent the cost of borrowing money
|
|
|
recession
|
economic downturn when country is negative for at least a couple of consecutive quarters
|
|
|
political/legal environment
|
laws, political parties, government organizations that promote or inhibi marketing activities |
