Amr Business Considerations (Chap 3)

Front 1

burnout

Back 1

using up energy faster than you can replenish it

Front 2

business plan

Back 2

document that describes in detail how a new business is going to achieve its goals. Lays out marketing, financial and operational plans.

Front 3

marketing

Back 3

encompasses advertising and other promotional activities required to sell products or services

Front 4

brochure

Back 4

primary tool for educating potential clients about your services

Front 5

brochures should include

Back 5

nature of services offered

description of services

practitioner qualifications

client's financial and time investment

client's role in health care

Front 6

estimated tax

Back 6

set aside tax money every month and leave untouched until taxes due

Front 7

mission statement

Back 7

expresses the intent of the business plan

Front 8

What 6 things must be in any advertisement & which is most important?

Back 8

1. Who are you
2. What are you offering (massage services)
3. Location (address)
4. When are you available
5. How can you be reached (phone, internet address)
6. What’s in it for the customer!

Front 9

Putting enough money in the bank to cover at least 3 months fixed costs.

Back 9

cash reserve

Front 10

Misleading the public about credentials, the nature of the service, its benefits, or how much it costs.

Back 10

deceptive advertising

Front 11

Citing sources of information to substantiate claims about the benefits of massage therapy.

Back 11

endorsements

Front 12

A promise that something will work as stated, usually with the implication that the money will be refunded if it does not.

Back 12

Guarantee

Front 13

How much money you need or want from your practice in a certain time period

Back 13

income goal

Front 14

Local government regulations that cover hours of operation, sanitation, and other aspects of the massage therapy business.

Back 14

massage establishment ordinance

Front 15

Process of identifying potential customers and meeting their needs and wants.

Back 15

target market

Front 16

Anecdotes from someone besides the massage therapist about how well the massage works for them.

Back 16

testamonial

Front 17

fluctuating operating expenses.

Back 17

variable costs

Front 18

marketing

Back 18

encompasses the advertising and other promotional activities required to sell a product or service

Front 19

Number of regular clients you should maintain to keep a successful business

Back 19

100

Front 20

How many people on average do you need to talk to to get ONE customer?

Back 20

20

Front 21

Ficticious name, DBA

Back 21

required to register name if doing business as anything other than your own name

Front 22

How much of your gross income typically covers taxes?

Back 22

1/3

Front 23

Net income

Back 23

remaining income after expenses

Front 24

negligence

Back 24

unintentional wrong or harm

Front 25

Maleficence

Back 25

causing deliberate harm

Front 26

premise liability insurance

Back 26

"slip & fall"

Front 27

most neglected insurance in massage therapy

Back 27

disability insurance

Front 28

policy statement

Back 28

sets forth professional rules for the client and protects against unwarranted/unrealistic expectations

Front 29

Slander

Back 29

spoken

Front 30

liable

Back 30

written

Front 31

SOAP notes

Back 31

Subjective observations
Objective observations
Assessment
Plan.

Front 32

Subjective (from SOAP)

Back 32

symptoms the client verbally expresses

Front 33

Objective (from SOAP)

Back 33

symptoms that the massage therapists can actually see or feel

Front 34

Assessment (from SOAP)

Back 34

document the immediate results of a treatment. At the end of a session reanalyze and documents the changes.

Front 35

Plan (from SOAP)

Back 35

the treatment plan