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11 Cards in this Set

  • Front
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public affairs
events/issues that concern people at large
public opinion
attitudes held by significant amount of people on matters of gov/politics
mass media
means of communication which reach large, widely dispersed audiences simultaneously
mandate
instructions/commands a constituency gives to its elected officials
straw vote
polls sought to read publics mind simply by asking same question of a large number of people
sample
represenative slice of total universe
random sample
probability sampler
quota sample
sample constructed to reflect several of major characteristics of a given universe
medium
means of communication
public agenda
societal problems the nations political leaders and general public needs government attention
sound bites
snappy reports