Ama Pcm - Domain 1: Marketing Ethics

Front 1

Business Culture

Back 1

Comprises the effective rules, the boundaries between competitive and unethical behavior, and the codes of conduct in business dealings.

Front 2

Cause Marketing (Cause-Related Marketing)

Back 2

Charitable contributions of a firm are tied directly to the customer revenues through the promotion of one of its products (e.g., Avon's "Kiss Goodbye to Breast Cancer").

Front 3

Codes of Conduct (Codes of Ethics)

Back 3

Formal statement of ethical principles and rules of conduct.

Front 4

Consumer Bill of Rights

Back 4

JFK - 1962

Right to safety, to be informed, to choose, and to be heard.

Front 5

Corporate Culture (Organizational Culture)

Back 5

The set of values, ideas, and attitudes that is learned and shared among the members of an organization.

Front 6

Economic Espionage

Back 6

The clandestine collection of trade secrets or proprietary information about a company's competitors.

Front 7

Ethical Issue

Back 7

Identifiable problem, situation, or opportunity that requires an individual or organization to choose from among several actions that must be evaluated as right or wrong, ethical or unethical.

Front 8

Ethics

Back 8

The moral principles and values that govern the actions and decisions of an individual or group. They serve as guidelines on how to act rightly and justly when faced with moral dilemmas.

Front 9

Green Marketing

Back 9

Marketing efforts to produce, promote, and reclaim environmentally sensitive products.

Front 10

Greenwashing

Back 10

Making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology, or company practice.

Front 11

Marketing Ethics

Back 11

Principles and standards that define acceptable marketing conduct as determined by various stakeholders.

Front 12

Moral Idealism

Back 12

A personal moral philosophy that considers certain individual rights or duties as universal, regardless of the outcome.

Front 13

Profit Responsibility

Back 13

A company's simple duty is to maximize profits for their owners or stockholders.

Front 14

Social Audit

Back 14

Systematic assessment of a firm's objectives, strategies, and performance in terms of social responsibility.

Front 15

Social Responsibility

Back 15

Three concepts (profit, stakeholder, and societal responsibility) -- each concept relates to particular constituencies; there is often conflict in satisfying all constituencies at the same time.

Front 16

Societal Responsibility

Back 16

Organizations are part of a larger society and are accountable to that society for their actions. The focus is on public interest groups, ecological environment, and the general public.

Front 17

Stakeholder Responsibility

Back 17

Focuses on the obligations an organization has to those who can affect achievement of its objectives (e.g., consumers, employees, suppliers, distributors).

Front 18

Sustainable Development

Back 18

Conducting business in a way that protects the natural environment while making economic progress (e.g., green marketing).

Front 19

Triple-Bottom Line

Back 19

The need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth.

Front 20

Utilitarianism

Back 20

A personal moral philosophy that focuses on "The greatest good for the greatest number" by assessing the costs and benefits of the consequences of ethical behavior.

Front 21

Honesty

Back 21

- Be truthful at all times.

- Offer products of value that do what we claim.

- Stand behind products if they fail.

- Honor our explicit and implicit commitments.

Front 22

Responsibility

Back 22

- Serve needs of customers.

- Avoid coercion of stakeholders.

- Acknowledge social obligations to stakeholders.

- Commitments to vulnerable market segments (e.g., children and seniors).

- Environmental stewardship.

Front 23

Fairness

Back 23

- Represent products accurately; avoid false promotion.

- Reject tactics that harm trust.

- Refuse price fixing, predatory pricing, price gouging, etc.

- Avoid conflicts of interest.

- Protect privacy of customers.

Front 24

Respect

Back 24

- Don't depict groups negatively.

- Listen to customers and improve their satisfaction.

- Respect different cultures.

- Acknowledge contributions of others to marketing endeavors.

- Treat everyone as we would wish to be treated.

Front 25

Transparency

Back 25

- Communicate clearly.

- Accept constructive criticism

- Explain significant product or service risks that could affect customers' perceptions.

- Disclose list prices, financing, price deals, and adjustments.

Front 26

Citizenship

Back 26

- Protect ecological environment.

- Give back to the community.

- Contribute to betterment of marketing and its reputation.

- Urge supply chain members to ensure fair trade in developing countries.

Front 27

AMA Norms

Back 27

- Do no harm.

- Foster trust in the marketing system.

- Embrace ethical values.